Vice President, Marketing

TheVP of Marketingwillbe responsible forshaping and executing

OneRail’soverall marketing strategy, overseeingboth Marketing Communications (Mar Com) and Product Marketing. This leader will drive brand awareness, demand generation, product positioning, and thought leadership in the fast-moving logistics and SaaS ecosystem.

The ideal candidate is an experienced marketing executive with
15+ years in B2B SaaS and/orlogistics, a proven record of leading high-performing teams, and the ability to balance creativity with rigorous performance analytics.

• Develop and own a comprehensive marketing strategy aligned with company growth and revenue goals.
• Proven ability to lead and scale a cross-functional marketing organization, including Mar Com, Product Marketing, and Demand Gen (existing & future).
• Partner closely with Product, Sales, Customer Success, and Executive Leadership to ensure message-market alignment.

• Oversee all branding, public relations, thought leadership, and content strategy.
• Drive integrated campaigns across digital, social, paid, field, and partner channels.
• Ensure consistent, high-impact brand messaging and creative across all touchpoints.
• Serve as a media-savvy brand steward forOneRail.

• Lead product positioning, value propositions, persona definition, and competitive analysis.
• Partner with Product on launches, feature go-to-market strategy, and enablement.
• Equip Sales and CS teams with tools, messaging, and materials to accelerate deals and adoption.

• Drive pipeline growth with data-backed demand generation strategies.
• Implement scalable processes for attribution, tracking, and ROI measurement.
• Optimize the marketing tech stack and analytics programs to support decision‑making.

• Build, mentor, and develop a high-performing marketing organization.
• Foster a culture of collaboration, innovation, and accountability.
• Ensure marketing is tightly aligned with GTM objectives across the organization.

• 15+ years of progressive B2B marketing leadership experience, including SaaS and/or logistics/transportation technology.
• Demonstrated experience managing both Mar Com and Product Marketing functions.
• Proven track record driving measurable pipeline and revenue impact.
• Strong understanding of product positioning, customer segmentation, and value‑based messaging.
• Experience scaling marketing organizations in high‑growth environments.
• Data‑driven mindset with comfort in analytics, experimentation, and KPI management.
• Exceptional communication and executive‑level presentation skills.

• Experience in both enterprise SaaS and logistics/transportation tech markets (cross‑industry hybrid background).
• Direct oversight of Demand Generation or Growth Marketing in addition to Mar Com and Product Marketing.
• Experience owning or heavily influencing brand repositioning, category creation, or major market expansion initiatives.
• Prior leadership during a company’s scaling stage (e.g., Series B–D or rapid enterprise expansion).
• Expertise with modern marketing tech stacks, including automation, attribution modeling, and revenue analytics platforms.
• Experience partnering closely with Product Management on GTM roadmaps, launches, and enablement frameworks.
• MBA or advanced degree in Marketing, Business, or a related field or equivalent experience.
• Public speaking, conference representation, or thought leadership experience (panels, podcasts, press).
• PR and media relations background, especially in B2B tech or regulated industries.

• Strategic thinking & execution
• Inspiring leadership & team development
• Creative storytelling & strong copy sensibilities
• Analytical rigor & performance optimization
• Cross‑functional collaboration
• High EQ and executive presence

This role falls under Comp Band 13, with an annual base compensation expected to be between $268,000 and $327,500, depending on experience, qualifications, and geographic location.

This position is based out of One Rail’s headquarters in Orlando, FL (ZIP 32819). While on‑site presence may be required up to 3…