Vice President of Membership and Operations

Central Florida Hotel and Lodging Association (CFHLA)

CFHLA Mission Statement: We represent the Central Florida Hospitality Industry, by setting the standard of excellence through advocacy, collaboration, education, recognition, and service.

Job Title: Vice President of Membership and Operations

Reports to: President/CEO

Job Summary:

The Vice President of Membership and Operations will play a critical leadership role within CFHLA, overseeing day-to-day internal operations of several departments and team members, ensuring the efficiency of organizational systems, and driving key strategic initiatives. This executive-level position also holds primary responsibility for membership engagement, recruitment, retention, and satisfaction - supporting the Association’s mission to represent the hospitality industry across Central Florida.

The Vice President of Membership and Operations

Responsibilities include:

• Oversee CFHLA’s daily operations for several departments and team members - including signature and industry events, membership, governmental/political affairs, communications/marketing, and strategic initiatives and partnerships - ensuring effective workflow across departments.
• Collaborate with the President and CEO on the strategic planning and implementation of organizational goals.
• Contribute to budget planning and financial reporting in coordination with the Senior Director of Finance and the President and CEO.
• Manage and optimize internal systems and processes to support operational excellence.
• Supervise a team by providing leadership, growth and professional development opportunities.
• Ensure compliance with organizational policies and applicable local, state, and federal regulations.

• Develop and lead comprehensive strategies for membership recruitment and retention across all membership categories (including lodging and allied).
• Cultivate strong relationships with current and prospective members, ensuring high levels of engagement and member satisfaction.
• Lead initiatives that deliver value to members, including orientation, networking events and educational programs. This also includes the six regional General Manager Meetings and the Allied Relations Council.
• Maintain the membership database and analyze membership data to identify trends, opportunities, and areas for improvement.
• Serve as the primary point of contact for member inquiries and sponsor ships, resolving concerns promptly and professionally.

• Support the events team to ensure successful execution of all CFHLA events, including signature events, networking events, fundraising events and signature programs.
• Support community outreach efforts and philanthropic initiatives in partnership with the CFHLA Foundation.
• Represent CFHLA at external events, conferences, and partner meetings to build relationships and promote the organization.

• Monitor the priorities of the hospitality and tourism industry, at the local, state, and national levels.
• Assist the organization in all of CFHLA’s political, campaign and grassroots advocacy efforts, which supports and advances CFHLA’s mission, as well as the CFHLA PAC/PC.
• Develop and maintain positive relationships with our State and locally elected officials, government agencies, industry partners and community leaders.

• Identify and pursue opportunities to grow revenue streams through enhanced member engagement and strategic partnerships.
• Monitor and report on key performance indicators related to operations and membership.

About the Central Florida Hotel & Lodging Association:

The Central Florida Hotel & Lodging Association is the largest regional hospitality association in the United States. Our membership includes nearly 129,500 hotel rooms throughout the Central Florida region and nearly 500 "supplier" organizations that do business with the hospitality and tourism industries.

For consideration, please forward a Cover Letter, Resume, salary requirements and professional references by Friday, November 7, 2025 to Indeed.

A competitive salary based on experience, with an excellent benefit package, to start in November/December 2025.

CFHLA is an equal opportunity employer.

Central Florida Hotel and Lodging Association

6675 Westwood Blvd. Suite 210 Orlando, FL 32821

www.cfhla.org

• Bachelor's degree from four-year college or university in Business Administration, Hospitality Management, Nonprofit Management, or a related field.
• Minimum of seven (7) years of progressive leadership experience, preferably in a trade association, chamber of commerce, and/or not-for-profit organization.
• Demonstrated experience in operations management for at least two years. Also, led membership recruitment and retention for an organization (at least one year of experience in this role). Plus at least one (1) year in governmental affairs/public…