Email Developer

The Email Developer is responsible for building, optimizing, and executing email campaigns to deliver engaging and effective communications.

This role collaborates with cross-functional teams to enhance email marketing performance, create visually appealing and personalized content, and ensure adherence to email best practices.

The ideal candidate is technically minded, detail-oriented, and able to organize and deliver work effectively in a fast-paced environment.

• Plan, execute, and optimize end-to-end email marketing campaigns.
• Collaborate with digital marketing teams and stakeholders to align on the email calendar and manage assigned projects.
• Analyze performance of past campaigns to identify improvements and share insights with teams and leadership.
• Partner with technical email development teams to enhance capabilities, streamline processes, and improve outcomes.
• Create presentations highlighting email performance, wins, and learnings for stakeholders and leadership.

• Bachelor’s degree in marketing, communications, or equivalent experience.
• 3+ years of experience in email marketing or related fields.
• Experience working with email marketing platforms (Responsys, Silverpop, Message Gears, Send Grid; Salesforce Marketing Cloud preferred).
• Knowledge of email testing and optimization best practices.
• Strong organizational and communication skills with the ability to partner with multiple stakeholders.
• Ability to meet tight deadlines in a dynamic environment.
• Knowledge of project management tools (Jira preferred).
• Exceptional attention to detail and commitment to delivering high-quality work.

• Experience with HTML and CSS coding for email development.
• Experience designing mobile-first and responsive email templates.
• Experience with tagging and tracking tools (Google Analytics, Google Tag Manager, Adobe Analytics preferred).
• Experience with third-party email tools such as Litmus, Spark Post, or Movable Ink.
• Basic proficiency in AmpScript or similar personalization languages.
• Understanding of SQL (preferred but not required).
• Knowledge of compliance principles such as CAN-SPAM and GDPR.