Inside Sales Manager

Role Summary

Biller Genie is seeking a Inside Sales Manager to lead and scale the subscriber acquisition engine across inbound, outbound, and partner-sourced channels. This leader will architect the full funnel from partner-generated “hot” leads to plug-in activation to conversion into high-value premium subscribers. The role will unify emerging SDR/BDR motions, professionalize account management, and introduce the structure, rigor, and data discipline required to drive predictable subscriber growth.

Core Responsibilities

• Build the end-to-end subscriber acquisition model across inbound, outbound, and partner channels.
• Define ICPs, prioritization frameworks, and conversion paths (plug-in → premium).
• Standardize qualification criteria and lead flows for partner-referred prospects.

• Manage SDRs handling partner-sourced inbound volume.
• Stand up and scale the nascent BDR outbound engine, including playbooks and targeting.
• Lead AMs focused on converting plug-in subscribers to premium; introduce consistent process, cadence, and coaching.

• Increase plug-in → premium conversion through structured sales motion design.
• Partner closely with Implementation, CS, and Merchant Enablement to ensure seamless handoff and early adoption.
• Build KPIs and dashboards for funnel health, forecasting, and performance management.

• Improve intake, qualification, and follow-up for all partner-originated leads.
• Create feedback loops that help partners understand conversion quality and opportunities for deeper collaboration.

• Introduce forecasting, pipeline rigor, CRM governance, and funnel analytics.
• Implement weekly operating rhythms across SDR, BDR, and AM groups.
• Identify bottlenecks and drive continuous improvement using data.

Success Measures (12 Months)

• Improved plug-in > premium conversion (baseline TBD).
• Fully operational outbound BDR motion contributing consistent pipeline.
• Faster inbound response times; higher-quality qualification.
• Accurate forecasting (