SEO & AI Optimization Analyst

Company Overview

At Margaritaville at Sea our core purpose is to create and deliver fun and escapism. This drives all we do and is the heart of our decision making. As a valued member of our team, you’ll contribute to providing an incredible guest experience every day of each cruise and in every way. You’ll also have opportunities to advance your career as we continue to grow.

Your career path with us starts here!

Joining the Margaritaville at Sea® team means embracing our Culture Essentials, which are the cornerstone values shaping our identity, principles, and actions, which are every guest, every time, act with integrity and respect, shred responsibility for the well‑being of our guests, crew and community and each employee’s responsibility to ne better than the rest. These beliefs and behaviors not only define who we are but also unite us as a team, guiding us in decision‑making, fostering relationships, tackling challenges, and reaching milestones.

These culture essentials propel us toward a shared vision of success, ensuring a collective effort in shaping our future.

We are seeking a data‑driven and technically proficient SEO and AI Optimization Analyst to support and advance our organic growth strategy. In this role, you will be responsible for improving and protecting SEO performance on our current website, leading SEO strategy and execution throughout an upcoming CMS migration, and developing AI Optimization strategies to enhance visibility across AI‑powered search and answer engines such as ChatGPT, Gemini, and Perplexity.

You will operate at the intersection of marketing, content, analytics, and engineering to ensure our digital ecosystem is fully optimized for both traditional search engines and emerging AI‑driven discovery platforms. Experience in the cruise, travel, or hospitality industry is a strong plus. You will also perform other duties as assigned.

• Technical SEO & Site Optimization: In this role, you will conduct comprehensive technical SEO audits covering crawlability, indexation, Core Web Vitals, schema, and internal linking to assess the overall health of the site. You will identify and resolve issues related to site architecture, metadata, canonicalization, and content duplication, ensuring a strong technical foundation. Your work includes optimizing page templates and structured content for improved search performance while partnering closely with engineering teams to implement technical SEO best practices.
  
  You will also monitor key site performance metrics such as LCP, CLS, and INP, continuously improving speed, stability, and search visibility.

• CMS Migration SEO Leadership: In this role, you will develop and own the end‑to‑end SEO strategy for our transition to a new CMS, ensuring a seamless and search‑safe migration. You will create a detailed URL mapping and 301‑redirect strategy, audit and safeguard high‑value SEO pages and backlinks, and maintain the integrity of structured data, metadata, and internal linking throughout the process.
  
  Your responsibilities include performing thorough pre‑launch and post‑launch validation to prevent traffic loss, as well as monitoring rankings and traffic stability after launch to ensure continued performance and visibility.

• AI Optimization (AIO) / Answer Engine Optimization: Optimize content for AI‑powered discovery platforms by developing structured, entity‑rich, and semantically clear content frameworks that improve how information is interpreted by AI models. You will implement schema markup and broader structured data strategies to enhance machine understanding and retrieval. You will identify opportunities to create AI‑friendly FAQ, Q&A, and knowledge‑based content that supports visibility across generative AI search experiences.
  
  Additionally, you will monitor brand presence within AI‑generated responses and develop KPIs and reporting to measure and improve AI search performance over time.

• Analytics & Reporting: Track organic traffic, keyword rankings, and conversion impact to assess the effectiveness of SEO and AI optimization efforts. You will build dashboards that clearly measure…