Digital Consumer & E-Commerce Manager

Digital Consumer Experience & E-Commerce Manager

Software Resources has an immediate, long‑term contract job opportunity for a Digital Consumer Experience & E‑Commerce Manager with a major corporation in Orlando, FL. 4 days per week onsite.

• Leader, proficient in Microsoft Suite, with ample experience in Digital Strategy and Digital Marketing activations.
• Multitask, work cross‑functionally, comfortable with Journey Mapping and willing to jump in to help the team as needed.
• Theme park or hospitality experience would be nice to have but not required.

The Manager, Digital Consumer Experience & E‑Commerce (DCXE) leads the strategy, planning, and execution of digital marketing campaigns and destination programs across web, app, and online store platforms for Orlando Resort, Kids Resort and/or Horror Unleashed. This role ensures guest‑first digital experiences are consistently delivered, meet business objectives, and evolve with platform capabilities.

• Own the development and communication of digital strategies and tactical execution plans for major destination initiatives and campaigns across websites, mobile apps, and online stores, ensuring alignment to business goals, guest needs, and cross‑channel cohesion.
• Oversee and guide team members in the creation of Strategic Input Documents, including journey maps, SEO and personalization strategies, page planning, and user flows, ensuring seamless integration of campaign and destination content into the broader Universal digital ecosystem.
• Lead cross‑functional forums (e.g., program briefings, brainstorms, introspectives) to shape guest‑first digital experiences, foster alignment, and ensure holistic representation of digital priorities across marketing and technology teams.
• Partner with Product, Content, Analytics, and Marketing to translate strategic priorities into actionable digital deliverables and cross‑platform implementations.
• Direct the testing strategy across campaign areas, including the design, prioritization, and analysis of A/B, usability, and personalization experiments. Share learnings across the team and ensure integration of winning variants into best practice templates and standards.
• Stay ahead of competitive and industry trends in digital experience, marketing technology, and e‑commerce, and leverage findings to influence roadmap planning and future capabilities.
• Partner with product and platform teams to define and communicate requirements for enhancements to digital tools, templates, and components based on both business needs and emerging guest behaviors.
• Provide strategic oversight to assigned team members in support of their campaign‑level planning, ensuring clarity of objectives, alignment to standards, and consistency in guest‑first thinking.

• Oversee the execution of digital marketing campaigns and destination programs across Universal’s web, app, and online store platforms, ensuring timely delivery, cross‑channel consistency, and alignment to business goals.
• Manage the tactical delivery of high‑impact or complex campaign initiatives directly, while guiding team members on smaller programs to ensure expectations, timing, and quality standards are consistently met.
• Maintain visibility into team‑wide campaign status and delivery risks, identifying blockers early and collaborating with cross‑functional teams to resolve issues and maintain momentum.
• Provide strategic and tactical oversight of digital proof creation, QA, and approvals, ensuring campaign materials reflect creative strategy, technical requirements, and guest experience standards.
• Lead stakeholder engagement during campaign production, including moderating feedback loops, representing DCXE priorities, and managing input resolution across teams.
• Lead launch readiness calls for assigned initiatives; ensure alignment across partner teams, facilitate issue resolution, and confirm deployment preparedness.
• Monitor live campaigns and digital properties for performance issues, broken elements, or guest‑facing friction; elevate and drive resolution through the appropriate channels.
• Champ…