Digital Marketing Specialist

Reports to:

Marketing Communications Manager

Department:
Marketing

Type:
Full-Time (on-site)

Requirement with Resume:
Portfolio, Case Study, or Website link

Application Open Period:
January 19 – January 28.

Founded in 1989 and headquartered in Orlando, Florida, Orthomerica Products, Inc (OPI) is the global leader in custom orthotic solutions, specializing in customized orthotic medical devices and advanced scanning technologies. With a presence in over 40 countries and more than 1 million patients served, we’ve built a legacy of trust, precision, and innovation, developing high-quality products that transform lives.

As a Digital Marketing Specialist at Orthomerica, you will play a key role in executing and supporting digital content initiatives across social media, email, web, and paid channels. Reporting to the Marketing Communications Manager, you will work as an individual contributor and collaborate with the integrated marketing, sales, and product team, as well as external social media freelancers and vendors to create, plan, and write content that aligns with brand guidelines and campaign objectives.

This role focuses on content execution, SEO optimization, performance tracking, and maintaining organized campaign timelines to support both short-term initiatives and long-term marketing strategies.

At Orthomerica, you will work in a collaborative, fast-paced environment where attention to detail, adaptability, and data-informed decision-making are essential. This is a hands‑on role with real impact, where your work will directly influence how healthcare professionals, clinicians, and parents engage with our brand across digital platforms. Through consistent content execution, performance analysis, and cross‑functional collaboration, you will help strengthen brand visibility, drive engagement, and support the delivery of meaningful, compliant, and high‑quality marketing experiences.

1. Content Creation & Execution

• Create, plan, and write digital content in collaboration with social media freelancers for Meta and Tik Tok campaigns.
• Manage and execute organic content for Orthomerica’s Linked In page, including post creation, scheduling, and performance tracking.
• Coordinate and plan direction for Starband on Reddit and online community forums, such as Facebook groups
• Support content and campaign execution by translating high‑level direction into clear, actionable content and performance.
• Ensure all content aligns with established branding, messaging, and visual guidelines.

2. Email Marketing

• Write and design email communications targeting customers, healthcare professionals, and prospects.
• Adapt messaging and tone for different audience segments while maintaining brand consistency.

3. SEO & Content Optimization

• Optimize content for search engine visibility (SEO) across paid ads, blogs, LLMs, websites, and social media.
• Apply best practices for keywords, metadata, and content structure to improve reach and performance.

4. Campaign Coordination & Calendar Management

• Maintain the integrated marketing team’s calendar, tracking ongoing and upcoming campaigns and content initiatives.
• Coordinate timelines and deliverables with internal teams, freelancers, and vendors to ensure timely execution.
• Support campaign planning in collaboration with the integrated marketing team, sales, and product managers.

5. Analytics & Reporting

• Monitor and analyze content performance using analytics tools across social media, email, website, and paid channels.
• Prepare regular and monthly reports, including:
  • Social media performance
  • Website traffic (organic, AI‑driven, and paid)
  • Parent/community engagement
  • Competitor activity and benchmarking
• Use performance insights to recommend content optimizations, messaging adjustments and campaign improvements to the Marketing Comms Manager.

6. Continuous Improvement & Trend Monitoring

• Stay informed on digital marketing trends, platform updates, and industry developments.
• Contribute ideas for new content and campaign approaches to increase engagement and reach.

• Have 2–5 years of experience in digital and/or content marketing.
• Have experience creating…