Senior Lead Business Analyst – Salesforce

Software Guidance & Assistance, Inc., (SGA), is searching for a Senior Salesforce Business Analyst for a CONTRACT assignment with one of our premier Sports Entertainment clients
.

Job Description:

Senior Business Analyst
Role Type:
Consultant

We are looking for a Senior Business Analyst who not only “gathers requirements” but also serves as a strategic architect for our future state. In this role, you will be the bridge between complex business challenges and innovative technical solutions, directly impacting how we serve our players, members, and the broader community.

You will act as a “Critical Friend” to the business, challenging assumptions, uncovering root causes, and ensuring that every technical solution (particularly within our CRM (Salesforce) ecosystem) delivers measurable business value. This is a role for a leader who can influence without authority and thrives in the space between “business strategy” and “technical execution.”

• Architect the Future:
  Move beyond simple documentation. Facilitate dynamic workshops to map “As-Is” processes and aggressively design optimized “To-Be” workflows that reduce friction and increase speed-to-market.
• Gap & Opportunity Analysis:
  Proactively identify the “white space” between current capabilities and strategic goals. Deliver actionable Gap Analyses that serve as the roadmap for our digital transformation.
• Root Cause Detective:
  Do not just fix symptoms. Use rigorous analytical techniques to drill down to the root cause of business problems, ensuring we solve the right puzzle.

• Translate Vision to Detail:
  Synthesize high-level business goals into crystal‑clear Business Requirement Documents (BRDs), functional flows, and data models. Focus is on business logic and process, not just product features.
• Consensus Builder:
  Navigate complex stakeholder environments. Negotiate with senior leadership to harmonize conflicting needs and lock down a scope that is both ambitious and achievable.
• Traceability Guardian:
  Ensure that every line of code written can be traced back to a tangible business objective or user need.

• CRM & Salesforce Optimization:
  Serve as our CRM and Salesforce SME. Leverage the platform for marketing communications and build a holistic viewpoint of the customer. Perform “Fit‑Gap” analysis to maximize out‑of‑the‑box CRM capabilities before recommending custom builds, ensuring our architecture remains scalable and clean.
• Quality Assurance Partner:
  Champion the user experience during User Acceptance Testing (UAT). Champion the solution actually solves the business problem before it goes live.
• Agile & Waterfall Fluency:
  Seamlessly toggle between “Agile” speed (Stand‑ups, Sprint Planning) and “Waterfall” structure (Phase Gates, Project Planning) depending on the project’s needs.

• A Storyteller:
  Explain complex data models to non‑technical stakeholders and business strategy to developers without missing a beat.
• A Diplomat:
  Navigate office politics and conflicting priorities with grace, driving consensus without needing to be the “boss.”
• A Self‑Starter:
  See a problem, analyze it, and propose a solution without waiting for permission.
• Tech‑Savvy:
  Comfortable diving into Jira to manage backlogs and presenting a strategic deck in Google Slides.

• Education:
  
  Bachelor’s degree in business, IT, or related field.
• Experience:
  
  8 years of high‑impact Business Analysis experience, preferably in a consultative or client‑facing role.
• CRM & Salesforce Mastery (Required):
  Deep experience with Customer Relationship Management platforms. Understand Salesforce’s object model, limitations, and how to leverage it to solve real‑world problems.

• Highly Preferred: IIBA Certified Business Analysis Professional (CBAP).
• Bonus:
  Salesforce Administrator/Consultant certifications.

• Collaboration:
  
  Expert‑level proficiency in Google Workspace (Docs, Sheets, Slides, Drive).
• Execution:
  Mastery of Jira (for agile management) and Confluence (for knowledge base).

Visualization:
Profic…