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Paid media specialist
Job in
Orlando, Orange County, Florida, 32885, USA
Listed on 2026-01-13
Listing for:
LHH
Full Time
position Listed on 2026-01-13
Job specializations:
-
IT/Tech
Digital Marketing, Social Media Marketing, SEO
Job Description & How to Apply Below
Paid Media Specialist
We’re looking for a performance-driven Paid Media Specialist to plan, execute, and optimize paid advertising campaigns across Google Ads and Meta (Facebook & Instagram). This role is responsible for driving measurable growth through data-led strategy, creative testing, and continuous optimization.
Key Responsibilities- Plan, launch, and manage paid media campaigns across Google Search, Display, You Tube, Performance Max and Meta Ads (Facebook & Instagram)
- Align paid media strategy with business goals (leads, sales, ROAS, CAC, LTV)
- Build and manage full-funnel campaigns (prospecting, retargeting, retention)
- Monitor daily performance and optimize bids, budgets, audiences, creatives, and keywords
- Conduct A/B testing on ad copy, creatives, landing pages, and audiences
- Scale winning campaigns while controlling costs and efficiency
- Set up and manage conversion tracking (GA4, Google Tag Manager, Meta Pixel, CAPI)
- Analyze performance data and turn insights into actionable improvements
- Prepare weekly and monthly performance reports with clear insights and recommendations
- 2–4+ years experience managing paid media campaigns
- Strong hands‑on experience with Google Ads (Search, Display, You Tube, PMax)
- Proven ability to optimize campaigns toward ROAS, CPA, or lead volume
- Experience with GA4, Google Tag Manager, and conversion tracking
Comp 50-65K
Seniority levelAssociate
Employment typeFull-time
Job functionAdvertising
Benefits- Medical insurance
- Vision insurance
- 401(k)
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