Paid media specialist

Paid Media Specialist

We’re looking for a performance-driven Paid Media Specialist to plan, execute, and optimize paid advertising campaigns across Google Ads and Meta (Facebook & Instagram). This role is responsible for driving measurable growth through data-led strategy, creative testing, and continuous optimization.

• Plan, launch, and manage paid media campaigns across Google Search, Display, You Tube, Performance Max and Meta Ads (Facebook & Instagram)
• Align paid media strategy with business goals (leads, sales, ROAS, CAC, LTV)
• Build and manage full-funnel campaigns (prospecting, retargeting, retention)

• Monitor daily performance and optimize bids, budgets, audiences, creatives, and keywords
• Conduct A/B testing on ad copy, creatives, landing pages, and audiences
• Scale winning campaigns while controlling costs and efficiency

• Set up and manage conversion tracking (GA4, Google Tag Manager, Meta Pixel, CAPI)
• Analyze performance data and turn insights into actionable improvements
• Prepare weekly and monthly performance reports with clear insights and recommendations

• 2–4+ years experience managing paid media campaigns
• Strong hands‑on experience with Google Ads (Search, Display, You Tube, PMax)
• Proven ability to optimize campaigns toward ROAS, CPA, or lead volume
• Experience with GA4, Google Tag Manager, and conversion tracking

Comp 50-65K

Associate

Full-time

Advertising

• Medical insurance
• Vision insurance
• 401(k)