Sr Product Manager, MarTech

Senior Product Manager Marketing Technology

CNN is seeking a Senior Product Manager - Marketing Technology to join our Revenue and Growth Product Team. This team is responsible for building and managing the Mar Tech, messaging and data enablement capabilities that power the growth of our digital subscription, advertising and commerce businesses.

In this role, you will play a critical part in defining and implementing CNN's first-party data activation strategy, with a focus on data enablement and marketing technology platforms, including building out a real-time CDP and customer journey orchestration tools. Your work will be central to unlocking more growth across CNN's subscription, advertising, and commerce businesses.

Your new role will involve:

• Platform management:
  Lead the evaluation, selection, implementation and optimization of Mar Tech tools and platforms, including real-time CDPs, customer journey orchestration tools, marketing attribution software, and data collection applications.
• Product Strategy &
  
  Roadmap:
  
  Own and execute the Mar Tech product roadmap. Partner with stakeholders to identify opportunities to expand our Mar Tech and data enablement capabilities, driving subscriber and revenue growth.
• Product Requirements:
  Translate business needs into clear, prioritized product requirements and user stories for engineering and data teams.
• Cross-functional partnership:
  Collaborate closely with engineering, data, and marketing teams to ensure successful platform integrations and feature rollouts, and ensure stakeholders to fully leverage Mar Tech capabilities.
• Stakeholder Engagement:
  Partner with business stakeholders to understand their needs, manage expectations, and communicate progress on key initiatives.

Your role accountabilities will include:

• Mar Tech Expertise:
  Deep experience with marketing technology platforms, including Customer Data Platforms (CDPs), Email Service Providers (ESPs), data warehouses, customer journey orchestration tools, and marketing attribution tools.
• Implementation
  
  Skills:
  
  Hands-on experience with platform implementation, App SDK integrations, and vendor onboarding and management.
• Technical Acumen:
  Solid understanding of data flows and systems that drive marketing technology. Ability to write clear, concise product and technical requirements and collaborate closely with engineering teams.
• Product Development Lifecycle:
  Experience with full product development lifecycle, including software development methodologies, sprint planning/management, and tools such as Jira and Confluence.
• Data Analytics:
  Strong foundation in data analytics, data warehousing, and business intelligence, with the ability to translate insights into product decisions.
• Strong Communication
  
  Skills:
  
  Excellent interpersonal, written and verbal communication skills.

Qualifications and experience include:

• 5+ years of product management experience
• Deep expertise in marketing technology platforms
• Passion for leveraging technology and first-party data to enhance user experience and drive business growth.
• Thrives in dynamic, collaborative, and fast-paced environments
• Motivated to make a meaningful impact on CNN's digital future

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.

In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery's total compensation package for employees. Pay Range: $ - $ salary per year.

Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.