Marketing Analytics & CRM Manager

Marketing Analytics & CRM Manager – Margaritaville at Sea

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At Margaritaville at Sea our core purpose is to create and deliver fun and escapism. This drives all we do and is the heart of our decision making. As a valued member of our team, you'll contribute to providing an incredible guest experience every day of each cruise and in every way. You’ll also have opportunities to advance your career as we continue to grow.

Your career path with us starts here!

Joining the Margaritaville at Sea® team means embracing our Culture Essentials, which are the cornerstone values shaping our identity, principles, and actions, which are every guest, every time, act with integrity and respect, shred responsibility for the well‑being of our guests, crew and community and each employee’s responsibility to be better than the rest. These beliefs and behaviors not only define who we are but also unite us as a team, guiding us in decision‑making, fostering relationships, tackling challenges, and reaching milestones.

These culture essentials propel us toward a shared vision of success, ensuring a collective effort in shaping our future.

The CRM Operations Manager is responsible for the day‑to‑day management, optimization, and execution of customer relationship management systems. This role ensures that CRM platforms—including email, SMS, and customer data integrations—operate seamlessly to support marketing and sales initiatives and enable data‑driven personalization at scale.

This is a hands‑on operational role suited for an individual who thrives at the intersection of systems, process, and customer engagement. The CRM Operations Manager will collaborate closely with cross‑functional teams to maintain system integrity, improve campaign performance, and enhance the overall customer experience through effective CRM strategies.

• Manage the CRM platform, including configuration, data hygiene, and system integrations: Oversee the technical and operational aspects of the CRM system to ensure accurate data, seamless integrations, and optimal performance across marketing and sales functions.
• Execute and schedule marketing campaigns (email, SMS, loyalty, lifecycle programs): Implement and manage multi‑channel campaigns, ensuring timely delivery and alignment with customer engagement strategies.
• Build and maintain audience segments, workflows, and automation logic: Develop dynamic customer segments and automated workflows to support personalized communication and lifecycle marketing initiatives.
• Partner with Marketing Analytics & CRM Manager to measure campaign performance and optimize: Collaborate to analyze campaign metrics, identify areas for improvement, and implement changes that enhance engagement and conversion.
• Ensure compliance with data privacy and communication regulations (CAN‑SPAM, TCPA, GDPR/CCPA): Monitor CRM activities to ensure adherence to legal and regulatory standards, protecting customer data and maintaining trust.
• Provide training, documentation, and support to marketing and sales teams using CRM tools: Deliver user support and create resources to empower teams in leveraging CRM capabilities effectively and consistently.

• 4+ years of experience in CRM operations, marketing automation, or campaign management
• Hands‑on experience with CRM platforms, preferably Hub Spot
• Strong understanding of customer segmentation, lifecycle marketing, and data flows
• Familiarity with data privacy and compliance regulations (e.g., CAN‑SPAM, TCPA, GDPR/CCPA)
• Technical skills in workflows, APIs, and system integrations are a plus
• Detail‑oriented and highly organized, with the ability to manage multiple campaigns simultaneously

• Proven track record managing CRM platforms and ensuring system reliability
• Experience executing and optimizing multi‑channel campaigns (email, SMS, loyalty, lifecycle)
• Demonstrated ability to build and maintain audience segments, workflows, and automation logic
• Collaborative experience working with analytics and marketing teams to improve campaign performance
• Experience…