Marketing Analytics & CRM Manager

Marketing Analytics & CRM Manager

Role at Margaritaville at Sea

The Marketing Analytics & CRM Manager is responsible for optimizing marketing performance and maximizing customer lifetime value through data‑driven strategies. The role oversees data, reporting, and operations of the CRM platform, ensuring seamless execution of campaigns across email, SMS, and paid media. The manager collaborates closely with creative, digital, and product teams to drive measurable growth and continuous improvement.

• Manage and optimize CRM platforms including email, SMS, and customer data integrations to ensure seamless communication and personalization.
• Analyze performance marketing metrics using tools such as Google Analytics and paid media reports to identify opportunities and improve campaign effectiveness.
• Deliver dashboards and insights tracking key performance indicators such as ROI, CAC, and LTV.
• Execute and automate lifecycle campaigns to enhance customer acquisition, engagement, and retention through targeted messaging and workflows.
• Collaborate cross‑functionally with brand, creative, and e‑commerce teams to develop and implement data‑driven marketing strategies.

• Proficiency in Google Analytics and CRM/email platforms such as Hub Spot, Braze, or similar tools.
• Strong SQL skills and/or experience with data visualization platforms like Looker or Power BI.
• Proven track record of measuring and improving key metrics such as CAC, retention, and ROI.
• Excellent project management and cross‑functional collaboration skills.

• 5+ years of experience in marketing analytics, CRM, or marketing operations.

• CRM strategy & execution:
  Strong ability to manage and optimize CRM platforms for personalized engagement.
• Analytical thinking:
  Skilled in interpreting marketing data to uncover insights and drive performance improvements.
• Lifecycle marketing:
  Expertise in designing and automating campaigns that support acquisition, engagement, and retention.
• Data visualization:
  Proficient in building dashboards using tools like Looker, Tableau, or Google Data Studio.
• Collaboration & communication:
  Excellent interpersonal skills to work effectively with cross‑functional teams and translate data into actionable strategies.
• Technical proficiency:
  Comfortable working with APIs, customer data integrations, and marketing tech stacks.
• Project management:
  Ability to manage multiple campaigns and initiatives simultaneously, meeting deadlines and KPIs.

Must be able to remain in a stationary position at a desk and/or computer for extended periods of time.

No travel.

Work primarily in a climate‑controlled environment with minimal safety/health hazard potential. This position is classified as “in‑person” at the physical office in Orlando.

Offers to selected candidates will be made on a fair and equitable basis, taking into account specific job‑related skills and experience.

• Cost‑effective