General Manager; LATAM

Overview

Join to apply for the General Manager (LATAM) role at Smartly
.

Location:

Mexico City, Mexico

Smartly helps the world’s most ambitious brands launch faster, scale smarter, and deliver ads that don’t just show up—they show results. We’re where insights, automation, and creativity come together from the start to transform fragmented workflows into fully aligned performance systems. As Smartly has grown across Latin America, we’ve built strong partnerships with leading brands, agencies, and platforms. Smartly is the AI-powered advertising technology company transforming ad experiences for brands and their consumers.

Our comprehensive advertising platform seamlessly integrates the capabilities of media, creative, and intelligence to power more than 800 billion impressions and generate more than 300 billion creatives annually, delivering tangible business outcomes for brands and advertisers. Smartly is a multinational and diverse team of 750+ Smartlies from 60+ nationalities, working in 13 countries. We are committed to an inclusive environment where everyone feels respected and heard.

Our Diversity, Equity & Inclusion approach is at the heart of it. Visit Smartly to learn more.

• Lead all customer-facing functions in the region, including Customer Success, Sales, and Partnerships.
• Oversee the regional customer success team to ensure strong client outcomes, retention, and expansion.
• Drive new business generation, including pipeline development, lead generation, and senior-level prospect engagement.
• Activate Agency business through strategic relationships and prioritization.
• Build and maintain executive-level relationships with customers, prospects, agencies, and platform partners to strengthen our market position.
• Own and execute Smartly’s go-to-market strategy for Lat Am, including competitive positioning, pricing, and narrative.
• Shape and implement the regional hiring strategy, ensuring we build and scale the right teams to meet market opportunities.
• Collaborate closely with global leadership, reporting directly to the Chief Commercial Officer, to align Lat Am’s strategy with overall company priorities.
• Represent Smartly externally as a senior leader and spokesperson in the digital advertising ecosystem.

• Proven experience as a Head of Region, GM, or senior commercial leader overseeing multiple functions (e.g. Customer Success, Sales, Partnerships).
• Deep expertise in the digital advertising ecosystem, with strong knowledge of agencies, brands, and platform partners in Lat Am.
• Strong track record in building and scaling teams, with experience in hiring, coaching, and developing high-performing leaders.
• Demonstrated success in driving revenue growth, building C-level relationships, and managing strategic partnerships.
• Strategic thinker with the ability to shape go-to-market narratives, pricing strategies, and competitive positioning.
• Excellent communication and leadership skills, with fluency in Spanish and Portuguese (English proficiency also required).
• Hands-on, entrepreneurial mindset with the ability to thrive in a fast-paced, high-growth environment.

• Seniority level:
  Not Applicable
• Employment type:
  
  Full-time
• Job function:
  Management and Manufacturing
• Industries:
  Advertising Services

References:
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