Event Sales Manager
Listed on 2026-01-20
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Hospitality / Hotel / Catering
Event Manager / Planner, Hotel/Hospitality Sales
Job Title: Event Sales Manager
Reports To: Director of Sales & Events / Director of F&B / General Manager
José Andrés Group (JAG) is a hospitality company led by Chef José Andrés, known for outstanding guest experiences, innovation, and a values-driven culture. Our teams bring world‑class food and warm hospitality to life across acclaimed concepts worldwide.
Position SummaryThe Event Sales Manager drives profitable private dining and events revenue while delivering gracious, detail‑perfect experiences. You’ll own the full sales cycle—from prospecting and proposals to contracting, BEO creation, and post‑event follow‑up—partnering closely with Culinary, Beverage, and Operations to execute flawlessly and build repeat business.
Key Responsibilities Sales Strategy & Pipeline Management- Prospect and qualify leads across corporate, social, hotel, and agency segments; conduct site visits and tastings.
- Build proposals and menus tailored to occasion, budget, and brand standards; negotiate and close with clear timelines.
- Manage holds, options, and room blocks (as applicable); secure deposits and signed contracts to policy.
- Maintain accurate forecasts, pace, and pipeline health; meet or exceed monthly/quarterly revenue targets.
- Lead internal hand‑offs and pre‑con meetings; ensure teams have complete and current event specs.
- Be on‑site for key programs as needed; support real‑time adjustments that protect guest experience and margin.
- Conduct post‑event recaps; capture feedback and opportunities for future bookings.
- Provide white‑glove service from first inquiry to post‑event thank‑you; maintain CRM notes and contact plans.
- Grow repeat and referral business with strategic touches, offers, and partnerships.
- Manage VIP, concierge, and hotel partner relationships where applicable.
- Partner with Culinary/Beverage on seasonal packages, tasting notes, and costed menus.
- Align with Operations on staffing plans, set‑ups, and service standards; with Marketing/PR on content and promotions.
- Coordinate with Finance on invoicing, deposits, credits, and final billing accuracy.
- Optimize mix and margins via pricing, minimums, upsells (pairings, premium bars, enhancements), and room usage.
- Track KPIs (inquiries, conversion, ADR, covers, revenue mix, event profitability) and share weekly dashboards.
- Monitor market trends and competitive sets; recommend offers and calendars that drive demand.
- Ensure contracts, COIs, permits, and vendor agreements meet company and local requirements.
- Uphold JAG brand voice and service standards across proposals, collateral, and the guest journey.
- 3–5+ years of event/private dining sales in upscale restaurant, luxury hotel, or catering environment.
- Proven track record meeting/exceeding revenue targets with strong close rates.
- Expert communicator and negotiator; polished client presence and writing skills.
- Proficiency with CRM and event tools (e.g., Triple Seat/Seven Rooms/Delphi), diagrams (Social Tables), and POS basics.
- Strong project management and attention to detail; calm under pressure and deadline‑driven.
- Schedule flexibility (nights/weekends/holidays) based on event needs.
Physical Requirements
- Hybrid office/on‑property; frequent walk‑throughs of event spaces and dining rooms.
- Stand/walk for extended periods during events; occasional lifting of materials up to ~25–35 lbs.
- Competitive salary with performance‑based bonus
- Retirement savings program
- Employee dining and partner discounts
- Professional development and growth within an award‑winning hospitality group
José Andrés Group is an Equal Opportunity Employer and participates in the federal E‑Verify Program.
Seniority Level: Mid‑Senior level
Employment Type: Full‑time
Job Function: Management
Industries: Restaurants and Events Services
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