Lead Game Product Manager; Madden Mobile

Locations

Orlando, Florida, United States of America

• Vancouver
• British Columbia
• Canada

Role

Worker Type:
Regular Employee

Studio/Department:
EA SPORTS

Work Model:
Hybrid

Electronic Arts is a leading sports entertainment brand with award‑winning interactive technology and cross‑platform digital experiences. We are looking for a Lead Game Product Manager to join our team dedicated to delivering American Football gaming experiences to millions of players worldwide.

• Partner with cross‑functional teams to drive product performance, contributing to acquisition, engagement, retention, and monetization.
• Build live ops that maximize player engagement and monetization throughout the product lifecycle.
• Model, analyze, and optimize in‑game economies and monetization systems to balance player experience with business performance.
• Lead a data‑driven culture of hypothesis, experimentation, validation, and iteration.
• Develop and implement game health review cycles that synthesize internal metrics, player feedback, and market signals to drive product improvements.
• Partner with Marketing to drive top‑of‑funnel growth strategies, ensuring acquisition efforts are aligned with in‑game onboarding and early player experience.

• Act as a strategic thought partner to senior leadership.
• Conduct competitive and market research to identify trends, emerging mechanics, and untapped opportunities.
• Provide insights that prioritize the product roadmap, articulate risk/reward trade‑offs, and build compelling business cases for key investments.
• Be a passionate advocate for the player, deeply understanding who our American Football fans are, what motivates them, and how we build products they love and return to.

• Mentor and develop other Product Managers, sharing expertise and raising the bar on product craft.
• Be a source of learning and a model of best practices, combining unique background with a genuine growth mindset.
• Collaborate with Producers, Game Designers, Engineers, and external partners to align cross‑functional teams around shared product goals.

• 5+ years of product management experience, with meaningful experience in live service F2P games.
• Proven track record of owning and improving a live F2P title through its product lifecycle, including delivery of features, live ops events, and post‑launch optimization.
• Deep understanding of F2P game ecosystems, player lifecycle management, spending behaviors, monetization design, and UA economics.
• Strong analytical skills, experience defining and tracking KPIs, building business cases, and making data‑informed decisions. Forecasting and modeling experience a plus.
• Experience designing and running A/B tests and translating results into clear product action.
• Ability to craft wireframes and detailed product specifications, and present work confidently to executive stakeholders.
• Outstanding written and verbal communication skills, with the ability to align cross‑functional teams around a product vision.
• A player‑first mentality and genuine passion for games.
• BA/BS in a quantitative or technical discipline (math, economics, engineering, finance), or MBA a plus.
• Highly desirable: A passionate football fan with a strong understanding of American Football and the EA SPORTS brand.

The ranges listed below represent what EA expects to pay applicants for this role in these locations at the time of posting. Compensation will be determined based on education, qualifications, experience, skills, geographic location, and business needs.

Pay is just one part of the overall compensation at EA.

For Canada, benefits include 3 weeks vacation, 10 days sick time, paid top‑up to EI/QPIP benefits up to 100% of base salary when welcoming a new child (12 weeks maternity, 4 weeks parental/adoption leave), extended health/dental/vision coverage, life insurance, disability insurance, and a retirement plan for regular full‑time employees. Certain roles may also be eligible for bonus and equity.

We are proud of our portfolio of games and experiences worldwide, with opportunities across EA. We value adaptability, resilience, creativity, and curiosity, and empower employees to pursue growth and excellence.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider qualified applicants with criminal records in accordance with applicable law and provide workplace accommodations for qualified individuals with disabilities as required by law.