Marketing Specialist

Who is Hartizen Homes?

Hartizen Homes is a residential construction company based in Orlando, FL with multiple communities. Innovation and comfort are the core features of each Hartizen design. Our homes highlight versatile living spaces, premium quality materials and state-of-the-art technology. We focus on spaces that inspire, smart home technology, energy eiciency, and quality guaranteed. Creating an atmosphere of excellence and exceeding a homebuyer's expectations are just a part of our culture.

At Hartizen, we put the needs of our customers and our employees at the heart of our business. Our mission is to deliver the highest quality homes and create lasting relationships with our customers, all while focusing on the success and well-being of our employees.

Hartizen Homes is seeking a proactive, data-driven Marketing Specialist to lead our digital presence, oversee website performance, and manage marketing campaigns across all channels. This position will play a key role in increasing traffic, improving conversion, and elevating our brand's visibility in the Central Florida market. The ideal candidate is analytical, creative, organized, and passionate about digital marketing performance.

• Own and manage  including content updates, performance optimization, and SEO.
• Partner with agency/web developers on enhancements, landing pages, CRM integrations, etc.
• Ensure community pages, inventory, and offers are up to date.
• Improve user experience (UX) and conversion funnel performance.
• Track lead source attribution, analytics tags, and engagement insights.

• Plan, execute, and track campaigns for all communities, promotions, and seasonal events.
• Coordinate creative assets, digital ads, email, and social media deliverables.
• Maintain campaign calendars, budgets, performance reporting, and optimization.
• Work with sales teams to support model openings, launches, broker outreach, and VIP programs.
• Manage relationships with marketing vendors, agencies, CRM partners, etc.

• Monitor website KPIs, traffic, conversion, bounce, session trends, heatmaps.
• Track lead performance by channel, community, and promotion.
• Build routine campaign performance dashboards and insights.
• Make strategic recommendations using analytics and consumer behavior insights.
• Help forecast leads and cost per acquisition goals.
• Performs other duties as assigned by management.

• 3+ years experience in marketing (homebuilding, real estate, or digital marketing preferred).
• Working knowledge of Google Analytics, SEO/SEM, Meta Ads, Google Ads.
• Experience with Hub Spot, Lasso, or similar CRM platforms a plus.
• Strong project management skills.
• Ability to analyze data and present actionable recommendations.
• Detail-oriented, independent, and able to manage multiple tasks with deadlines.

• Flexible and Hybrid Work Schedule
• Paid Time Off - Credited to You 100% Upfront
• Paid Holidays
• Medical / Dental / Vision Coverage including High Deductible Health Plan
• Welcome Box
• 401K with a Company Match
• Casual Dress Code
• Paid Time Off for Community Team Service Events
• Voluntary Short-Term / Long-Term Disability
• Employee Assistance Program
• Paid Bonding and Recovery Leave
• Employee events such as lunches and outings to foster a positive work environment

At Hartizen Homes, we believe that work should be more rewarding than just a paycheck. Our focus is on the employees and their desire to grow as a leader and contribute to the growth and vision of the company. Our company develops leaders and empowers staff to use their gifts to impact the world through service - to our co-workers, to our clients, and to our communities.

We subscribe to the mission "finding purpose through serving others," so if this speaks to you, let's connect!

Hartizen Homes is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation, gender identity, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law. This organization participates in E-Verify and is a drug-free workplace. Criminal background checks and drug/alcohol checks are required.