Social Media Manager​/Content Strategist

Position: Social Media Manager / Content Strategist
Social Media Manager

ABOUT

THE ROLE

As a Social Media Manager at 321, you will serve as the strategic lead for organic social media across a diverse portfolio of client accounts, with primary focus on business services industries including roofing, legal services, real estate, healthcare, and home services. You'll develop comprehensive content strategies that align with business objectives, manage editorial calendars across multiple platforms, and oversee the day-to-day execution of social media programs that drive engagement, brand awareness, and business results.

This role sits at the intersection of content strategy, brand storytelling, platform expertise, and AI-enhanced content creation. You'll bring deep expertise in social media management alongside proven ability to craft compelling narratives for professional services brands. Your strategic thinking combined with hands-on execution skills will enable you to balance creative excellence with platform best practices and business outcomes. As part of an AI-first organization, you'll leverage intelligent tools to scale content production, optimize performance, and deliver exceptional results across a high volume of client accounts.

WHAT YOU'LL DO

Social Media Strategy & Planning

• Develop comprehensive social media strategies for multiple client accounts that align with business objectives, target audiences, and brand positioning.
• Conduct competitive analysis, audience research, and platform audits to identify opportunities and inform strategic recommendations.
• Define content pillars, messaging frameworks, and brand voice guidelines tailored to business services industries and professional audiences.
• Establish KPIs and success metrics for each client account, tracking performance against goals for reach, engagement, and business impact.
• Leverage AI tools to analyze audience insights, predict content performance, and optimize strategy based on data-driven insights.
• Stay current on platform algorithm changes, emerging features, and social media trends, adapting strategies to maximize organic reach.

Content Strategy & Calendar Management

• Create and manage comprehensive editorial calendars across multiple platforms (Facebook, Instagram, Linked In, Tik Tok, You Tube) for 8-12+ client accounts simultaneously.
• Plan content mix that balances promotional messaging, educational content, community engagement, and brand storytelling.
• Develop content themes and campaigns that support client business objectives including lead generation, brand awareness, and community building.
• Coordinate content timing around client priorities, seasonal trends, industry events, and platform-specific best practices.
• Utilize AI-powered content planning tools to generate ideas, optimize posting schedules, and maintain consistent publishing cadence.
• Manage content approval workflows with clients, ensuring timely reviews and maintaining production schedules.
• Balance evergreen content with timely, reactive posts that capitalize on trending topics and cultural moments.

Content Creation & Asset Coordination

• Write compelling social media copy that resonates with professional audiences and drives engagement across all platforms.
• Leverage AI tools for content ideation, copywriting assistance, and optimization to scale content production efficiently.
• Collaborate closely with Creative team to brief designers and video editors on asset needs, providing clear direction on specifications and creative concepts.
• Review and provide feedback on creative assets to ensure they align with brand guidelines, platform requirements, and strategic objectives.
• Create basic visual content and graphics using design tools (Canva, Adobe Express) and AI-powered design platforms when needed.
• Capture on-location content including photos and video footage during client site visits, industry events, or content creation sessions (bonus skill).
• Edit and optimize content assets for platform-specific requirements including aspect ratios, file sizes, and caption lengths.
• Maintain organized asset libraries and content repositories for efficient reuse and adaptation.

Post Scheduling & Community Management

• Schedule and publish social media…