Senior Manager, National Channel Sales

Overview

Company Overview
Brother is a leading provider of home and office equipment, sewing and crafting products, and industrial solutions. With a legacy spanning over 115 years, our brand is renowned for producing award-winning printers, sewing machines, P-touch labelers, and more. Brother International Corporation (BIC) was established in 1954, marking over 70 years of operations in the United States. Our Americas headquarters is located in Bridgewater, New Jersey.

BIC is a wholly owned subsidiary of Brother Industries Limited (BIL), which was founded in 1908 in Nagoya, Japan, and operates in more than 30 countries worldwide. Brother’s Americas presence includes subsidiaries in Canada, Mexico, Brazil, Argentina, Chile, and Peru.

Why Work at Brother?
Brother has consistently been recognized as a best place to work, reflecting our commitment to fostering a workplace culture aligned with our core values of being inclusive, collaborative, customer-centric, and socially responsible. We value work-life balance and flexibility, and as a result have introduced policies such as our hybrid office schedule, casual dress code, and flexible Fridays, which allow us to wrap up meetings for dedicated focus time or to start our weekends sooner, year-round.

Our commitment to employee growth and development is demonstrated through our offering of facilitated courses and certificate programs and our investment in resources that enable self-paced learning.

The Senior Manager, National Channel Sales drives growth with key National Channel partners, including CDW, Staples “contract” and Office Depot (ODP) “contract”. This role translates strategic priorities into execution and ensures alignment across the broader channel organization. The Senior Manager defines regional sales strategies, manages headquarter relationships, and aligns resources to maximize customer engagement and drive revenue performance.

Channel Management

• Develop and implement account growth plans in partnership with National Channel leaders, using structured account planning to align resources, commitments, and execution
• Leverage and strengthen mid- to senior-level relationships with key decision makers to advance strategic agreements, create growth opportunities, and expand pipeline through field execution
• Drive execution of core strategic initiatives to protect and grow the business, including supply protection and hardware expansion
• Lead Business Reviews and strategic account planning sessions with National Channel partners and internal stakeholders, (Major Accounts, Product Marketing and Partner Experience), to align future priorities, measure progress and course correct as needed

Sales Strategy Development

• Develop and execute territory sales strategies that align partner growth plans with corporate objectives and evolving market dynamics, adapting quickly to reduce business risk
• Apply structured account planning frameworks to prioritize initiatives, set measurable goals, and guide channel sales managers in consistent execution
• Allocate and direct internal resources and partner investments to the most critical priorities, ensuring marketing funds, people and programs are deployed effectively to maximize return on investment and accelerate growth
• Execute account planning deliverables, coordinating with the Partner Experience team to create and deploy enablement tools and marketing resources that drive adoption, and measurable business impact
• Drive new growth within assigned territories, by expanding pipelines through coordinated execution with channel partnerships
• Continuously evaluate strategy effectiveness using dashboards and partner performance data at regular intervals to validate outcomes, maintain high partner satisfaction and adjust plans as needed

Talent Leadership & Development

• Lead, coach, and develop channel sales managers to strengthen individual capabilities, ensure accountability for results and build a high-performing team
• Foster a culture of continuous improvement by setting clear expectations and equipping the team with tools and resources to execute at a high level
• Enhance team effectiveness and…