Social Media Manager

# Social Media Manager
***
* Job Title:

** Social Media Manager  
** Department**:
Marketing  
** Reports To**:
Director of Marketing  
** Location**:
At
** Herb Pharm**, we
** inspire trust in plants
** and
** respect for nature
** while
** balancing purpose with profit**. Located in beautiful Williams, Oregon, we’ve been the nation’s leading liquid herbal supplement company for over 45 years. Our diverse organic farm and production facility works with 250+ plants to create over 500 liquid herbal extracts, distributed to grocery, natural food, and specialty stores nationwide. We’re committed to treating our employees with respect and gratitude—join us and be part of our mission!
* Develop and execute social media strategies to increase brand awareness, engagement, and community growth across Instagram, Facebook, Tik Tok, Linked In, and You Tube. Utilize Sprout Social for scheduling, reporting, and performance analysis.
* Create and edit content including written posts, graphics, photos, and short-form video to support brand initiatives and campaigns.
* Manage community interactions by monitoring comments, messages, and inquiries, ensuring timely responses and maintaining a positive brand presence.
* Analyze performance metrics and conduct regular social media audits to evaluate campaign effectiveness and optimize strategy.
* Plan and manage social media campaigns, including organic and paid initiatives, to promote products/services and drive traffic to digital platforms.
* Conduct ongoing market and competitor research to stay informed on trends, platform updates, and industry best practices.
* Collaborate with the marketing team to maintain and execute a cohesive social media content calendar.
* Manage influencer, UGC, and affiliate partnerships, including sourcing creators, coordinating deliverables, and tracking content.
* Coordinate with Tik Tok affiliates and Tik Tok Shop to enhance product visibility, creator engagement, and sales performance.
* Support paid social efforts by assisting with Meta Ads setup, monitoring, optimization, audience targeting, and reporting.
* Bachelor’s degree in Marketing, Communications or a related field; equivalent work experience will also be considered
* At least 3 years of practical experience managing social media within a content-heavy, brand, or digital marketing environment.
* Strong communication, copywriting, problem-solving, time management, and project management skills.
* Technical proficiency and extensive knowledge of major social media platforms, trends, and best practices.
* Proven experience managing and growing social media channels for a brand or organization.
* Experience with Meta Ads Manager, influencer/affiliate programs, Tik Tok affiliate partnerships, and Tik Tok Shop.
* Ability to think critically and creatively, with high attention to detail and strong emotional intelligence.
* Reliable, adaptable, collaborative, and able to lead with integrity and initiative.
* Deep industry knowledge, including regulatory considerations and effective social media strategy development.
* ** Work Environment**:
This role is primarily performed in an office with extended time at a computer using design tools. Occasional on-site work may be required for photo/video shoots, set styling, or reviewing physical materials.
* ** Travel Requirements**: 10% or less. Travel to events such as Expo West, Brand Partnership Collaborations, and farm events.
* ** Physical Demands**:
Primarily sedentary role requiring extended periods of sitting and computer use, with occasional standing, walking, and light lifting of up to 10 pounds.
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