Digital Marketing Director

Digital Marketing Director Job Responsibilities Include

• Collaborate with brand teams to strategize, build, and monitor campaigns in Meta, Google (SEM), Instacart, Doordash, Tik Tok, and more self-service media platforms as needed across SMWE’s portfolio of Washington wineries
• Continuously monitor and optimize active campaigns, providing insights, learnings and suggestions to enhance media performance, and ensuring budgets are spent efficiently and are on target
• Ensure best practices in creative optimization for campaigns
• Implement A/B testing opportunities to gain learnings and insights
• Collaborate with brand and DTC teams to understand business objectives to develop campaigns with the most optimal results
• Lead data-driven strategy for ecommerce initiatives, with focus on E2E consumer journey
• Build SEO strategy across websites
• Create consumer segmentation and targeting processes
• Analyze digital KPI dashboards and reporting to demonstrate campaign ROI
• Keep current with new digital platforms and technologies to identify test-and-learn opportunities
• Lead team of digital designers and oversee execution of all branded digital creative content
• Support Social Media Manager in overseeing paid/ organic social media content strategy and execution
• Collaborate with sales team to execute national and regional-specific digital media campaigns in support of commercial objectives
• Determine digital team’s outsourcing needs and manage agency and contractor relationships
• Work closely with compliance to maintain policies governing the wine industry and SMWE best practices

• Bachelor’s degree in a related field required; MBA preferred.
• 10+ years of experience in eCommerce, digital marketing, and project management; experience with luxury consumer products highly desirable, along with a passion for wine.
• Proven ability to lead cross-functional teams, work independently, think creatively, and drive solutions with initiative.
• Proficient in mid-level photo retouching and image manipulation.
• Solid understanding of HTML/CSS and responsive/adaptive web design principles.
• Exceptional communication and writing skills, advanced proficiency in MS Office, and strong Excel expertise.
• Familiarity with modern technical standards and best practices.
• History of responsible use of alcohol and other appropriate conduct, as well as fitness to be licensed, permitted, and/or certified by state and/or local regulatory bodies.

$ - $ per year based upon relevant experience.

• Health Care Coverage including medical, dental, vision & prescription – eligible on date of hire for full-time employees
• Paid Vacation & Holidays
• 401(k) with Employer Match
• Employee Wine Discounts

We Challenge:
We are driven to succeed in everything we do, and we challenge ourselves and our team to perform at the highest level.

We Care:
We put people first – our team, our consumers, our customers, our communities.

We Collaborate:
We believe there is nothing we can’t accomplish – together – and we believe lifting up those around us is essential to achieving both individual and collective success.

Harvest your potential, Uncork the possibilities!

Need assistance with the application process?  to review step by step instructions available in English or Spanish.

Ste. Michelle Wine Estates is an equal opportunity employer. We consider qualified applicants without regard to race, color, religion, sex, national origin, sexual orientation, disability, gender identity, protected veteran status, or other protected class. For more information, see the EEOC's "Equal Employment Opportunity is The Law" poster.

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