Senior Customer Lifecycle Marketing Manager

Overview

Who we are

Samsara (NYSE: IOT) is the pioneer of the Connected Operations Cloud, which is a platform that enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations. At Samsara, we are helping improve the safety, efficiency and sustainability of the physical operations that power our global economy. Representing more than 40% of global GDP, these industries are the infrastructure of our planet, including agriculture, construction, field services, transportation, and manufacturing — and we are excited to help digitally transform their operations at scale.

Working at Samsara means you’ll help define the future of physical operations and be on a team that’s shaping an exciting array of product solutions, including Video-Based Safety, Vehicle Telematics, Apps and Driver Workflows, and Equipment Monitoring. As part of a recently public company, you’ll have the autonomy and support to make an impact as we build for the long term.

About the role

About the role: Are you passionate about crafting meaningful customer journeys to drive adoption, engagement, and retention? We re looking for a Senior Customer Lifecycle Manager to take our lifecycle program to the next level. This role will be pivotal in shaping how we engage with customers at every state of their journey, driving value, and creating moments that matter. If you re a strategic thinker, data-driven experimenter, and creative problem-solver, we want you to join our team.

This role is open to candidates residing in the US except the San Francisco Bay Metro Area, NYC Metro Area, and Washington, D.C. Metro Area.

You should apply if

• You want to impact the industries that run our world
  :
  Your efforts will result in real-world impact—helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely.
• You are the architect of your own career
  :
  If you put in the work, this role won’t be your last  set up our employees for success and have built a culture that encourages rapid career development, countless opportunities to experiment and master your craft in a hyper growth environment.
• You’re energized by our opportunity
  :
  The vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative, ambitious ideas for our customers.
• You want to be with the best
  :
  At Samsara, we win together, celebrate together and support each other. You will be surrounded by a high-calibre team that will encourage you to do your best.

In this role, you will

• Design and implement impactful customer lifecycle campaigns
  :
  Collaborate with Customer Outcomes (Customer Success, Customer Education, Customer Support) and Marketing Operations to design and implement lifecycle marketing campaigns. Develop scalable processes to efficiently launch and manage lifecycle programs that drive measurable results.
• Optimize journeys through experimentation and data
  :
  Collaborate with Marketing Analytics to craft a campaign roadmap and develop innovative, data-backed strategies to engage customers at key lifecycle moments. Use insights to continuously refine touchpoints and maximize engagement.
• Own end-to-end lifecycle strategy and execution
  :
  Lead and evolve lifecycle communications, including audience segmentation, message development, campaign execution, and performance analysis. Establish a continuous feedback loop to optimize strategies and future email campaigns.
• Measure campaign and program effectiveness
  :
  Partner with Marketing Operations and Analytics to establish best-in-class reporting that tracks the success of global lifecycle campaigns. Use this data to inform decisions, optimize performance, and share wins across the organization.
• Drive cross-functional alignment and communication
  :
  Act as a liaison between teams — Customer Outcomes, Product, and Sales — to ensure a seamless customer experience. Ensure partners and stakeholders have clear visibility into the current state and ongoing evolution of the customer lifecycle. Share learnings, champion change management,…