Director, Member Awareness & Activation

OUR MISSION

We exist to create a more connected, compassionate, and confident experience for people with cancer and those who care for them. We make it easier to get answers, access high-quality care quickly, and feel supported throughout treatment and beyond.

Today, Thyme Care is a market-leading value-based oncology care enabler, partnering with national and regional health plans, providers, and employers to deliver better outcomes and lower costs for thousands of people across the country. Our model combines high-touch human support with powerful technology and AI to bring together everyone involved in a person’s cancer journey: caregivers, oncologists, health plans, and employers.

As a tech-native organization, we believe technology should strengthen the human connection at the center of care. Through data science, automation, and AI, we simplify complexity, improve collaboration, and help care teams focus on what matters most: supporting people through cancer.

Looking ahead, our vision is bold: to become a household name in cancer care, where every person diagnosed asks for Thyme Care by name. If you’re inspired to make cancer care more human and to help reimagine what’s possible, we’d love to meet you. Together, we can build a future where every person with cancer feels truly cared for, in every moment that matters.

The Director, Member Awareness & Activation is a critical marketing leadership Sos: responsible for driving how prospective members discover, understand, and enroll in Thyme Care. This leader owns the full top-of-funnel strategy and execution, from building market awareness to driving high-conversion lifecycle programs, and plays a critical role in scaling member acquisition across all partnerships.

Reporting to the VP of Marketing, you will lead a small team focused on multi-channel acquisition, automated lifecycle journeys, segmentation, experimentation, and continuous optimization. You will work closely with Engagement Marketing, Partnership Operations, Payer Growth, Enrollment Operations, Product, and Technology to design, launch, and continuously optimize campaigns that elevate market awareness and convert members across all channels.

You will develop high-impact campaigns in Horr…

• Own and execute the full member acquisition funnel, from awareness through activation and enrollment.
• Build and deploy multi-channel campaigns across email, SMS, digital, paid social, direct mail, and employer and health plan communications.
• Develop market-level awareness strategies using partner insights, market dynamics, and message testing.
• Create scalable segmentation, targeting, and messaging frameworks that reach diverse member populations.

• Architect, implement, and evolve automated lifecycle programs using Customer.io, ensuring timely, relevant, and personalized communication.
• Apply behavioral triggers, dynamic content, and robust segmentation to guide members from first touch through enrollment.
• Build a disciplined experimentation roadmap across both automated and non-automated channels — testing newlegal journeys, messaging, and engagement tactics that improve funnel performance.

• Lead high-impact experiments that go far beyond digital channels — including employer education sessions, onsite or in-office awareness activations, community or plan-sponsored events, high-impact direct mailings, and other creative growth ideas.
• Partner with client-facing teams to pilot new partnership-driven initiatives that expand reach and create high-intent moments for members.
• Evaluate experiment results rigorously and scale successful tactics across markets and partner portfolios.

• Work hand in hand with Partnership Ops and client partners to build aligned acquisition strategies and benefit communications.
• Integrate deeply into partner communication ecosystems: benefits portals, HR or care manager workflows, newsletters, and partner events.
• Design, launch, and continuously optimize campaigns that elevate market awareness and…