Product Marketing Manager

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Join Pigment:
The AI Platform Redefining Business Planning

Pigment is the AI-powered business planning and performance management platform built for agility and scale. We connect people, data, and processes in one intuitive, feature-rich solution, empowering every team—from Finance to HR—to build, adapt, and align strategic plans in real time.

Founded in 2019, Pigment is one of the fastest-growing SaaS companies globally. Industry leaders like Unilever, Snowflake, Siemens, and DPD use Pigment daily to make more informed decisions and confidently navigate any scenario.

With a team of 500+ across Paris, London, New York, San Francisco, and Toronto, we've raised nearly $400M from top-tier investors and were named a Visionary in the 2024 Gartner Magic Quadrant for Financial Planning Software.

At Pigment, we take smart risks, celebrate bold ideas, and challenge the status quo—all while working as one team. If you're driven by innovation and ready to make an impact at scale, we’d love to hear from you.

Pigment is searching for a Senior Product Marketing Manager who will play a crucial role in building empathy for our customer’s challenges, defining Pigment’s value proposition within EPM and helping drive demand for our product.

The mission of our Product Marketing team is to be the voice of the market in the product, and the voice of the product in the market. As such, you will work closely with Product Strategy, Product Management, Solutions Consulting, Sales and Enablement to ensure we understand our customer’s key pain points and are able to articulate how Pigment addresses them.

You will help us distill feedback into actionable insights which align our customers’ pain and our business strategy. And you will share this expertise with demand generation team members so that we can create awareness and demand for Pigment.

What You’ll Do

• Crystallize Pigment’s value proposition within EPM, by conducting persona research, gathering feedback from internal and partner teams and testing our product yourself
• Develop messaging and positioning, build and deliver sales tools across the sales cycle, including presentations, webpages, and other tools, to enable GTM teams to communicate the value of Pigment effectively
• Share current and upcoming trends with GTM and product teams to inform our future positioning and product roadmap
• Facilitate alphas and betas for product testing, focusing on the validation of our value proposition and sharing prioritized feedback with product teams
• Understand complex buying/selling processes around EPM and specifically financial consolidation involving multiple decision-makers for software and solution purchases and translate that to successful GTM strategies
• Manage product launches by building value messaging in collaboration with product management, develop collateral and sales tools, and work closely with sales and marketing teams to craft marketing plans and own product launches
• Own the process to prioritize Pigment-wide feedback we collect from various sources (CSMs, Support, Sales, Partners, etc.), support product decision-making, equip field teams on how to answer questions about it and close the loop with relevant parties as appropriate
• Work closely with demand generation teams (field marketing, content marketing, etc.) to create campaigns to drive demand for Pigment

• You have experience as a Product Marketer preferably in a EPM vendor focused on financial consolidation and/or FP&A across relevant industries with a solid understanding of the related finance processes
• You have a solid background in Enterprise Performance Management software with a good understanding of the core finance processes such as planning/forecasting, consolidation and reporting
• You are comfortable to evangelize and promote Pigment at field marketing events, conferences, trade shows, to analysts and customers
• You have an analytical mind and are comfortable using…