National Sales Manager

National Sales Manager – Alexana Estate

Revana Vineyards – Western US – National Sales Manager

We are a high‑end, family‑owned collection of 3 organically‑farmed estate wineries producing wines of place, precision and intention.

Our portfolio is represented in top‑tier restaurants, private clubs, resorts, and collector circles across the country, while our estate properties are recognized as premier destinations for luxury wine experiences.

This role is designed for a senior, outward‑facing sales leader who thrives equally in national markets and at the estate—someone who contributes directly to revenue, relationships, and brand elevation locally and nationally.

Key senior sales position based in Oregon (Willamette Valley) at Alexana Estate with approximately 20–30 weeks of annual travel. The position combines national wholesale leadership with hands‑on estate‑level sales, hospitality, and event support when not travelling.

This is not a DTC management role. Instead, the position focuses on direct contribution: hosting key clients, supporting high‑value experiences, driving strategic events, and serving as a senior ambassador for the brand both on the road and at Alexana Estate.

The role works closely with executive leadership, hospitality, marketing, and production teams to ensure alignment between national sales strategy and estate‑level execution.

• National & Wholesale Sales Leadership (Primary Focus)
• Lead Western U.S. wholesale sales across 9 key markets in first year, ensuring consistent execution of brand standards and growth initiatives.
• Develop and implement market‑specific strategic plans with clear KPIs, depletion goals, and account priorities.
• Maintain and strengthen distributor relationships with a focus on accountability, performance, and long‑term partnership.
• Analyze sales performance, depletion reports, pricing, and account activity using the Vino Smith platform.
• Build and manage strategic target account lists by market, including top restaurants, private clubs, luxury hotels, and collectors.
• Host and lead a minimum of 20+ trade and client events annually, including wine dinners, tastings, and distributor ride‑withs.
• Travel approximately 26 trips per year for distributor work, market visits, and national events.
• Maintain disciplined expense management with timely reporting.
• Estate‑Based Sales & Client Engagement (When Not Traveling)
• When in Oregon, the role serves as a senior on‑site sales and engagement contributor, supporting— not managing— a highly skilled and experienced DTC and hospitality team.
• Host VIP clients, collectors, trade groups, and industry partners at Alexana Estate.
• Support high‑value tasting experiences, private appointments, and member engagements alongside the hospitality team.
• Act as a senior brand ambassador during key visitation periods, trade visits, and partnership activations.
• Assist with select client follow‑up and relationship cultivation tied directly to hosted experiences or national accounts.
• Strategic Event Leadership & Industry Engagement
• Serve as a lead planning and execution partner for Oregon Pinot Camp and key winery‑hosted and off‑site events tied to sales, trade, and brand positioning.
• Collaborate with marketing, hospitality, and executive teams on event strategy, guest targeting, and on‑site execution.
• Support auction lots, trade tastings, and high‑profile partnership events as needed.
• Represent the winery at major industry functions, reinforcing luxury positioning and long‑term relationships.
• Cross‑Functional Collaboration & Brand Alignment
• Work closely with executive leadership, winemaking, hospitality, and marketing teams to ensure alignment across wholesale, estate, and event strategies.
• Provide field and market feedback to inform production planning, allocations, pricing, and release timing.
• Support storytelling, trade education, and strategic brand initiatives through direct engagement rather than content management.

• Direct management of DTC, tasting room, or hospitality staff
• Ownership of wine club operations, CRM administration, or e‑commerce execution
• Responsibility for internal DTC KPIs, payroll, scheduling, or…