Creative Director, Product

About Ethos

Ethos was built to make it faster and easier to get life insurance for the next million families. Our approach blends industry expertise, technology, and the human touch to find you the right policy to protect your loved ones.

We leverage deep technology and data science to streamline the life insurance process, making it more accessible and convenient. Using predictive analytics, we are able to transform a traditionally multi-week process into a modern digital experience for our users that can take just minutes! We’ve issued billions in coverage each month and eliminated the traditional barriers, ushering the industry into the modern age.

Our full-stack technology platform is the backbone of family financial health.

We make getting life insurance easier, faster and better for everyone.

Our investors include General Catalyst, Sequoia Capital, Accel Partners, Google Ventures, Soft Bank, and the investment vehicles of Jay‑Z, Kevin Durant, Robert Downey Jr and others. This year, we were named on CB Insights’ Global Insurtech 50 list and Built In’s Top 100 Midsize Companies in San Francisco. We are scaling quickly and looking for passionate people to protect the next million families!

We are looking for a Creative Director to help us envision and deliver a cohesive, compelling, engaging, and distinctive brand strategy for our products — from creative concepts to launched products.

In this role you will own the ideation and creation of creative concepts spanning a significant portion of the customer journey. This includes landing pages, design language for product discovery and purchase funnels, brand moments, lifecycle marketing, and post purchase experiences. Your role will elevate storytelling through visuals, motion graphics, photography, illustration, typography and more.

You’ll champion intentional, intuitive, and engaging design, compelling storytelling, strategic experimentation, and measurable business impact.

Our user journey is heavily narrative, story‑telling, and craft driven. As such you will have a key role in shaping how Ethos grows — and will help make Ethos the most trusted, modern, and appealing life insurance experience in the world.

This role combines strategic vision, team and resource management, with hands‑on design excellence.

• Define and evolve the creative vision for how the company’s brand is expressed through its digital product, customer experience, and design systems.
• Lead creative direction for our product and lifecycle journeys — covering landing experiences, life‑cycle marketing, product discovery and application flows, and policy management.
• Collaborate with Product Design and Product Management to ensure the company’s identity, tone, and emotion are consistently reflected in every product interaction, from UI to motion to storytelling moments.
• Partner with Marketing and Brand teams to maintain cohesion between campaign storytelling and the in‑product experience.
• Collaborate cross‑functionally with leadership to align product aesthetics with company strategy and values.
• Lead, mentor, and grow (as necessary) a small but mighty team of creatives. Bring in design specialists to support the vision as needed.
• Push creative innovation across the design practice — exploring new ways to bring the brand to life through design systems, visual craft, illustration, animation, motion, graphics, photography, typography, micro-interactions and more.
• Contribute to create an environment of excellence and growth where team members can do their best work and grow professionally and personally.

• 10+ years of experience in design, art direction, or creative leadership, with a strong track record of shaping digital products and brand systems, and several years leading multi‑person design teams.
• Proven ability to design visually striking, emotionally resonant, and intuitive experiences that deliver compelling narratives for b2c journeys. Ideally within industries that involve complex decisions such as fintech, healthtech, or insurtech.
• Proven ability to own a portfolio of surfaces, managing priorities for a small team.
• Demonstrat…