Social Media Manager - DG

About Turf Distributors

We move fast, think big, and stay grounded in our “one team” mindset: every voice matters, every win is shared, and every challenge is a chance to learn. Fueled by sheer entrepreneurial determination, we’ve become the largest and fastest-growing independently owned artificial grass brand for residential and commercial applications in the U.S. We provide premium products—and real opportunities—to national chains and local installers alike.

And it’s our people who powered every step of our journey.

• Startup Energy + Market Leadership:
  Agility of a scrappy team with the stability of a national brand
• Feedback-Driven Growth:
  We listen, learn, and iterate—every idea and insight moves us forward
• All-In Collaborative Culture:
  Cross-functional teams tackle projects side by side
• Celebrate Every Step:
  From quick wins to major milestones, we pause to recognize progress

• Coast-to-Coast Distribution:
  Strategically located DCs plus fulfillment partners keep our products moving—fast and reliably

• Empower Diverse Partners:
  Support national chains and small installers with expert guidance and an industry-leading warranty

• Lead Through Innovation:
  Invest in turf and product R&D and supply-chain tech so our partners—and your career—stay ahead of the curve

Let’s build something exceptional every day—together.

The Social Media Manager is responsible for developing and executing integrated marketing strategies that drive brand awareness, lead generation, and revenue growth across a multi-brand organization. This role blends strategic planning with hands‑on execution, overseeing content, campaigns, digital platforms, social media, PR, and events. The Social Media Manager partners closely with leadership, sales, operations, and creative teams to ensure marketing initiatives align with business objectives while delivering measurable results.

• Organic Social Media & You Tube Management
  • Content Strategy & Brand Voice: Lead the ideation and development of compelling content strategies tailored for each business segment. With support from our brand manager help define our authentic voice, tone, and messaging, ensuring consistency across all platforms. Research market trends, competitor activities, and audience behavior (leveraging AI insights) to guide content and formats.
  • Content Production: Own the entire content lifecycle from concept to delivery. This includes filming, acting/on‑camera hosting, and editing high‑quality Reels, Shorts, You Tube videos, and episodic content (e.g., “Turf Life”, B2B short‑form videos). Responsibilities include scripting, shooting, lighting, audio capture, editing, captioning, and executing graphic design for all social posts.
  • Publishing & Calendar Management: Develop and manage a comprehensive monthly release calendar, coordinating optimal posting times for maximum engagement across various time zones. Publish content manually or schedule efficiently using tools like Meta Business Suite.
  • Copywriting: Craft compelling, platform‑optimized copywriting that represents our brand voice, drives engagement, and includes effective use of hashtags and AI support.
• Social Media Campaign Management
  • Collaborate closely with the Marketing Team, Sales, Operations, and Leadership to conceptualize and execute integrated social media campaigns.
  • Actively seek out and secure customer testimonials, transforming positive experiences into powerful social proof.
  • Develop pre and post‑launch sequences for campaigns, ensuring alignment with all marketing strategies.
• Community Management
  • Respond promptly and thoughtfully to comments and direct messages with engaging messaging to earn or grow the customer.
  • Proactively engage with other industry accounts to build meaningful B2B relationships and expand our network.
  • Monitor brand mentions and user‑generated content (UGC), identifying opportunities to reshare and amplify our community’s voice.
• Performance Analysis & Monitoring
  • Track and analyze key performance indicators (KPIs) including post reach, engagement, shares, saves, follower growth, click‑through rates, new customers, and sales.
  • Identify which…