Private Events Sales Manager
Listed on 2026-02-01
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Sales
Business Development
FLSA STATUS: Salaried/Exempt
COMPENSATION: $75,000-$85,000 Salary
LEGENDS GLOBALLegends Global is the premier partner to the world's greatest live events, venues, and brands. We deliver a fully integrated solution of premium services that keeps our partners front and center through our white-label approach.
POSITION: Private Events Sales Manager
REPORTS TO: Vice President of Sales
LOCATION: Toyota Arena and ONT Field, Ontario, CA
OUR NETWORK: Our network of 450 venues worldwide, hosting 20,000 events and entertaining 165 million guests each year, is powered by our depth of expertise and level of execution across every component: feasibility & consulting, owner’s representation, sales, partnerships, hospitality, merchandise, venue management, and content & booking of world-class live events and venues.
COMPANY CULTURE: The Legends Global culture is one of respect, ambitious thinking, collaboration, and bold action. We are committed to building an inclusive workplace where everyone can be authentic, make an impact, and grow their career. Winning is an everyday thing at Legends Global.
POSITION SUMMARY: The Private Events Sales Manager will focus on cultivating new private event business for the Toyota Arena and ONT Field, in addition to maintaining current client base and ensuring client satisfaction. They will build strong community partnerships and maximize private event revenue. The ideal candidate will have a passion for sales, team leadership and excellent communication skills, a client-focused mentality, strong work ethic, and the ability to balance a large number of tasks in a fast-paced environment.
We are looking for a strong closer with extensive experience in event sales & hospitality; cold calling and in-person prospecting is expected.
- Perform revenue forecasts and profit/loss reports that illustrate overall performance against sales goals
- Sell event day suites for Concert and Private events
- Conduct market analysis and devise strategies for generating new business
- Develop new accounts, maintain existing accounts, and implement sales strategies to achieve revenue goals and maximize profits for the arena while maintaining client satisfaction
- Manage business on the books successfully and work pipeline of inquiries, prospects, tentative and definite bookings
- Close sales by prospecting and developing relationships, analyzing needs and opportunities, developing effective proposals, negotiating terms, documenting activity, and following up on issues pertaining to the sale and delivery of services to customers in a timely manner
- Ensure excellence in guest satisfaction, a “Do Whatever It Takes” attitude, and a hands-on, lead-by-example management style
- Work with local Key Influencers including Hotels, Convention & Visitor Bureaus, Chambers, Retail Outlets, and Office Buildings
To perform this job successfully, an individual must be able to perform essential duties satisfactorily. The requirements listed below are representative of the knowledge, skills and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job.
DESIRED BACKGROUND- Minimum 7+ years current sales experience, preferably in hospitality or an entertainment venue focused on event sales
- Bachelor’s degree or equivalent combination of education and related experience and/or training
- 3+ years current B2C sales team management experience to include entry and mid experience levels
- Working knowledge of local and regional markets, venue operations, and special events industries
- Strong strategic and consultative selling skills
- Resourceful, innovative, and forward thinking, with an entrepreneurial spirit
- Expertise in financial analysis and planning, budgeting, and marketing
- Ability to work in a fast-paced environment and manage multiple tasks simultaneously
- Direct, honest communication at all levels of the organization
- Strong interpersonal skills; ability to communicate and relate to all levels within and outside the organization; builds positive relationships
- Responds quickly and effectively to changing trends and…
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