Lifecycle Marketing Manager

Responsibilities

• Build and execute lifecycle campaigns across email, SMS, and push using Iterable
• Own day-to-day execution of key lifecycle moments including:
• Onboarding & early engagement
• Feature education & adoption
• Preventative care reminders
• Retention, renewal, and win‑back programs
• Create and maintain journeys, triggers, and recurring campaigns with a strong attention to detail
• Partner with design, product, and CX to ensure lifecycle messaging is timely, helpful, and on‑brand
• QA campaigns thoroughly (logic, personalization, rendering, links, timing)

• 3–4 years of lifecycle or CRM marketing experience
• Hands‑on experience with Iterableor a comparable platform (Braze, Customer.io, Klaviyo, etc.)
• Strong understanding of triggered messaging, segmentation, and personalization
• Comfort working with data to inform decisions (you don’t need to be an analyst, but you should know what “good” looks like)
• Extremely detail‑oriented with strong QA instincts
• Clear, empathetic writing style with an ability to simplify complex ideas
• Ability to manage multiple campaigns at once in a fast‑moving environment
• A bias toward action — you’d rather ship, learn, and improve than over‑polish

• Experience in subscription, healthcare, or consumer services
• Familiarity with experimentation frameworks and lifecycle measurement
• Basic HTML knowledge for email troubleshooting
• Experience working closely with product or CX teams

• Competitive compensation and equity package
• Health, dental, and vision insurance
• Flexible PTO
• The chance to make a meaningful impact on pets (and their people)