Territory Manager

Title: Territory Manager

Department: Sales

Reports to: District Sales Manager

Territory: Newmarket, ON

Carlsberg Canada Inc. (CCI) is the Canadian division of Carlsberg Breweries, the world’s third-largest brewer. With about 300 employees at our Oakville head office, Waterloo brewery and across Canada, we proudly brew, distribute, and commercialize Carlsberg products nationwide including Carlsberg, 1664, Landshark, Waterloo Brewing, Somersby, Laker, Garage and Seagram RTDs. Our brewery also proudly works with a variety of co-manufacturing partnerships thanks to our amazing quality standards and operational excellence.

Territory managers build and foster strong customer relationships within a particular region. They design strategies aimed at growing regional revenue by satisfying customer needs and special requests. Territory managers use consumer research to maximize potential revenues and gain the loyalty of their clientele.

Reporting directly to the District Sales Manager, responsible for the day‑to‑day Sales Representation of Carlsberg, 1664, Somersby, Tuborg, Waterloo Brewing, Landshark, Laker, Seagram, and Garage to non‑Sales Rep coverage area On Trade & Off Trade partners (LCBO, TBS & Grocery, Convenience, and Licensee) within Ontario.

• Increase CCI Package distribution by securing new listings.
• Drive incremental volume through communication of promotional activity.
• Develop strong relationships and aim to be “best in class” in sales representation.
• Work with current franchise On Trade & Off Trade partners to develop Brand growth opportunities while optimizing SKU representation.
• Implementation of ‘core’ brand practices at Trade level to elevate brand status “Perfect Call steps”.
• Communication of Brand promotions and sampling activity to support Retail trade growth.
• Budget Management of resources
• Fulfilment of Merchandising requests to Retail partners in designated areas.
• Maintenance and development of Retail CRM system

• Minimum 3 years of sales experience
• 2 years of alcohol industry experience is preferred.
• Smart serve certificate is preferred.
• Adept at systems and technology including Microsoft Office Suite.
• Valid Drivers’ License
• Must be able to manage all aspects of the business / relationship.
• Must be an excellent communicator and presenter
• Must be a dedicated dynamic self-starter
• Must be highly motivated with a passion and drive for building the business.
• Thrives in a highly competitive environment
• Loves a challenge

We’re asking for a lot, but you’ll be well‑rewarded with:

• Continuous Learning:
  Guidance from Mentors and structured training initiatives.
• Opportunities for career growth, within Canada and Globally.
• A purpose‑driven company with ambitious goals
• A social work environment with enthusiastic colleagues

We provide a competitive base salary along with a comprehensive benefits package that is covered by the employer. This package includes a range of benefits such as dental care, extended health coverage, a healthcare spending account, life insurance, paid time off, RRSP matching, tuition reimbursement, vision care, casual dress code, participation in company events, the option for remote work, and a fantastic Beer Benefit.

Eligible employees may also receive bonuses as part of our supplemental pay options.

At Carlsberg our diverse perspectives, unique abilities and experiences make us who we are across the Group. With so many iconic brands, we know our differences are what make us stand out. WELCOME YOU is our commitment to promoting this culture and embracing it across all areas of our business. Carlsberg is a place where each of us belongs and where we can be at our best.

For us success has always been in the diverse mix of our people, our beers, and our brands. We want to recruit and develop people with a global mindset, cultural understanding, and international experience to ensure that our organization stays agile, inclusive, and prepared for future growth. Only by acknowledging and harvesting from different perspectives and experiences, will we gain competitive advantage and leverage the effect of diversity for business growth.

Carlsberg aims to create equal access to opportunity regardless of social identity, and we encourage everyone to apply regardless of gender, nationality, race, religion, disabilities, or any other characteristics.