Automotive Product Trainer Fleet​/Commercial - Boston

Develop Skills. Elevate Performance. Empower Dealership Success.

We are seeking a dynamic and engaging Commercial Sales Performance Trainer to support a territory of dealerships by delivering in‑dealership training, coaching, and performance improvement support. Working remotely under the guidance of a Performance Coach, you will strengthen the commercial sales team's ability to confidently communicate product value, manage objections, and meet the unique needs of commercial customers.

This is a high‑impact role for someone who thrives in dealership environments, understands commercial sales, and loves helping sales consultants grow through real‑world coaching and product mastery.

• Deliver interactive training sessions that meet established performance and facilitation standards.
• Conduct small‑ and large‑group training sessions within dealerships and at special events.
• Lead launch training events to introduce new products, technologies, and capabilities.

• Work directly with commercial sales consultants to strengthen product knowledge, sales techniques, objection handling, and consultative selling.
• Provide pre and posttraining engagement activities, follow‑up communications, and extended learning support.
• Debrief Sales Managers on training outcomes, opportunities, and new‑hire support recommendations.
• Identify coaching moments to reinforce key behaviors and ensure knowledge transfer into daily sales practice.

• Develop and manage your own training schedule in alignment with dealership needs and regional priorities.
• Support special training assignments, dealership meetings, and territory events.
• Complete ongoing brand and competitive product study to remain an expert on features, capabilities, and industry trends.

• Submit schedules, rosters, reports, and other required documentation accurately and on time.
• Leverage digital tools, platforms, and evolving technologies to enhance communication and learner engagement.
• Demonstrate adaptability and the ability to learn foundational instructional design principles.

• Strong background in commercial sales
  , automotive, or dealership operations.
• Knowledge of:
  • Medium duty trucks
  • Trailering, load management & weight distribution
  • Electric vehicle fundamentals
  • Commercial customer needs
• Ability to communicate value propositions tailored to commercial buyers.
• Understanding of SVM upfitters and commercial vehicle customization.
• Clear, confident communication and facilitation skills.
• Strong coaching ability with a talent for improving performance through behavior‑based feedback.

• Familiarity with Envolve programs or comparable commercial sales tools.
• Experience working directly with Business Elite or commercial‑focused dealerships.
• Exposure to instructional design principles or interest in developing these skills.

• Up to 90% travel within assigned territory for dealership visits and regional events.
• Home office based with frequent field travel required.
• Must reside within the assigned territory.

Commercial customers have unique needs — and dealership success hinges on sales teams who can confidently communicate product capability, technology, functionality, and value. As a Commercial Sales Performance Trainer, you directly influence sales effectiveness, customer experience, and dealership growth across your territory.