Territory Sales Manager

Petline is part of Definity, which includes some of Canada’s most long-standing and innovative insurance brands, including Economical Insurance, Sonnet Insurance, Family Insurance Solutions, and Petline Insurance. Our ambition is to be one of Canada’s leading and most innovative property and casualty insurers. We can’t do that without our people, so we embrace and encourage a culture that’s collaborative, ambitious, rewarding, and empowering.

We offer a flexible, hybrid work experience where employees work from the office and virtually depending on the type of work they are doing and who they are working with. Bring your true self and be a part of our journey. It’s better here.

Territory Sales Manager What can you expect in this role?

We are seeking a dynamic and strategic Territory Manager to drive growth and engagement across a portfolio of 250+ veterinary clinics and other channels. This role is pivotal in executing tactical plans, delivering exceptional customer care, and marketing our channel products and services. The ideal candidate is a relationship-builder, a data-driven strategist, and a passionate advocate for business partnerships.

Business Intelligence & Strategy

• Grow and maintain a high-performing territory of engaged veterinary clinics and other channels.
• Monitor and report on competitive activity, with a focus on outpacing Trupanion.
• Identify and present regional growth opportunities.
• Collaborate with fellow Market Leads to implement national initiatives.

Financial & Business Planning

• Develop and execute strategic plans to meet monthly, quarterly, and annual sales targets.
• Leverage Salesforce and internal systems to track performance and drive lead conversion.
• Ensure efficient financial and business management for sustained profitability.

Relationship Management

• Build and nurture strong relationships with veterinary partners to enhance retention and renewals.
• Educate clinics to support trial growth and consistent sales performance.
• Lead the deployment of regional voucher program & QR Code strategies.
• Provide mentorship and guidance to regional colleagues Development
• Participate in cross-functional teams with a focus on engagement, collaboration, and high performance.
• Identify and address capability gaps to ensure delivery excellence.
• Foster a culture of innovation, teamwork, and professionalism.

What do you bring to the role:

• Sales and Business Development focus
• The candidate must be fully bilingual
• Minimum 7 years of Sales experience (outside sales is an asset)
• Agile experience is an asset.
• Strong management and leadership skills with the ability to build and maintain effective relationships with internal and external business partners.
• Demonstrated ability to provide direction on sales effectiveness best practices.
• Experience leading teams through sustained organizational and transformational change.
• Comfortable working in a fast-paced, dynamic environment working 4 days per week in field with 1 territory planning day working from home or office (typically Friday’s)

We also take potential into consideration. If you don’t have this exact experience, but you know you have what it takes, be sure to give us more insight through your application and cover letter.

High degree of proficiency with English is required to service customers, both internal to the company and external, across Canada.

Salary Range: $59,300 - $109,200

Actual salary for the role may vary depending on work location of the successful candidate and other factors including but not limited to, skills, education, experience, working conditions and the local labour market.

This position is being posted to fill an existing vacancy.

Interested in this role, but don’t meet every requirement? We encourage you to apply! We know from experience that a candidate doesn’t need 100% of the qualifications listed to bring incredible value to our team. We’re actively seeking diverse backgrounds and perspectives to help us make insurance better. At Definity, inclusion, diversity, and equity aren’t just “nice to have” — they’re essential to our success.

What’s in it for you?

• Company share ownership program
• Incentive Program – Eligible employees may participate…