Territory Sales Manager - General Aviation

JTL Services, Inc. has been retained to find top candidates for this growing business.

The Territory Sales Manager is responsible for driving growth across assigned territories by cultivating relationships with customers in the general & business aviation market. This role focuses on expanding brand awareness, identifying new opportunities, and delivering customer-focused solutions across McFarlane’s family of aviation brands.

The ideal candidate is a hunter—a high-energy, hungry, and driven professional who thrives on building new relationships and closing deals. They are a road warrior who enjoys being face-to-face with customers, uncovering opportunities, and creating value in every interaction. This role requires strong initiative, follow-through, and the ability to manage a fast-paced territory independently while representing our brands with professionalism and passion.

• Manage and grow assigned territory through regular customer visits, calls, and follow-up activity.
• Identify, pursue, and close new business opportunities to achieve revenue and margin targets.
• Develop and execute an Individual Sales Plan that aligns with business objectives and market growth strategies.

• Serve as the primary point of contact for key accounts within the territory.
• Conduct presentations to promote brand awareness and confidence.
• Partner with internal teams on pricing, availability, and customer support to ensure world-class service.

• Gather and report competitive intelligence, pricing insights, and emerging market opportunities.
• Collaborate cross-functionally with Marketing, Engineering, and Product Management to support new product launches.
• Represent McFarlane and its parent/operating companies at trade shows, industry events, and customer visits.

• Maintain CRM records, call logs, and reporting accuracy.
• Forecast territory sales and provide monthly updates to leadership.
• Ensure compliance with company policies, brand standards, and sales processes.

• Bachelor’s degree in business, or a related field (or equivalent experience).
• 3+ years of experience in sales.
• Proven track record of hunting for new business and expanding existing accounts.
• Strong communication, negotiation, and presentation skills.
• Ability to travel up to 75% of the time, including overnight and occasional international trips.
• Proficient in Microsoft Office and CRM systems (Salesforce or similar).

• Existing relationships within general aviation or OEM/MRO markets.
• Technical aptitude or familiarity with aircraft systems, components, or maintenance operations.

• High-energy, self-motivated, and results driven.
• Confident “hunter” mentality with a strong desire to win and grow market share.
• Excellent interpersonal and relationship-building skills.
• Resilient and adaptable in a fast-paced, performance-oriented environment.
• Organized, self-disciplined, and effective in managing multiple priorities on the road.
• Passion for aviation and commitment to delivering value to customers.

• Remote/field-based role with frequent travel (75%-80%).
• Regular interaction with hangar environments, repair facilities, and trade events.
• Must be able to lift up to 25 lbs. for product samples or trade show materials.
• Ability to travel domestically and internationally.

For more information, send your updated resume to