Partner Relationship Manager

POSITION TITLE
: US Partner Relationship Manager

LOCATION/REGION
:
United States

DEPARTMENT
:
Partner Relationships

EMPLOYMENT TYPE
:
Full-Time | Remote

REPORTS TO: VP Partner Relationships

COMPANY OVERVIEW
: BETAG is Driving a New Standard in Collision Repair powered by our commitment to Performance & Partnership. We build strong trusted relationships with repairers, OEMs and industry leaders - achieving operational excellence by focusing on People, Process & Equipment to increase capability & utilization.

PARTNER RELATIONSHIP GROUP OVERVIEW
:
Our Partner Relationship vertical is dedicated to curating mutually beneficial connections built on a foundation of trust with our customers, OEMs, and industry partners. We focus on carefully selecting and looking after these strategic alliances to ensure long-term, sustainable success for everyone involved.

POSITION SUMMARY
:
The Partner Relationship Manager Role (PRM) at BETAG North America (NA) is primarily focused on building sustainable, long term, mutually beneficial relationships within the automotive collision industry. These relationships will cross many segments including collision shop personnel, insurance company personnel, OEM personnel, and other automotive trade personnel. PRM’s primary role is to constantly develop relationships and leverage those relationships into sales activities to drive commercial revenue.

This will be a combination of in person and remote work to accomplish this goal.

OBJECTIVES:

Sales and Commercial Activity

• Collaborate with customer partners, insurance partners, trade groups, and OEMs to identify and
• cultivate high-quality leads, driving them through a robust sales pipeline.
• Proactively cultivate and engage customers to drive growth and revenue through equipment sales,
• skill development programs, maintenance contracts, and consumables.
• Execute upselling strategies and provide tailored product offerings that enhance customer
• performance and operational efficiency.
• Represent BETAG North America at industry events, conferences, and trade shows, delivering
• compelling product presentations and demonstrations both in-person and virtually.
• Maintain accurate and timely records of all commercial activities, customer engagements, and sales
• pipelines within the CRM.

Ongoing Relationship Development

• Collaborate across internal groups, regions, and OEM segments, etc., to forge strong professional
• alliances and expand the company’s presence within designated markets.
• Maintain proactive engagement with existing customers to ensure equipment, training, and processes
• exceed expectations while driving widespread adoption of The BETAG effect.
• Maintain a high level of expertise regarding industry trends, competitive landscapes, and regional
• developments within your designated territory.

Cross Functionality, Group & Company Success

• Collaborate across the Partner Performance and Performance Development groups to ensure all
• departmental milestones contribute to total company success.
• Advance technical proficiency in BETAG solutions to serve as a knowledgeable resource for
• implementations and demonstrations, enhancing team versatility and effectiveness.

POSITION SPECIFIC SKILLS
:

• Consultative Selling & Closing:
  Identifying customer pain points and providing tailored solutions.
• Performance-Driven Growth: A results-oriented mindset focused on achieving and exceeding
• measurable targets through proactive market development and revenue optimization.
• Strategic Networking:
  Building high-value relationships with Customers, OEM, Insurance, and Trade
• stakeholders.
• Lead Generation &
  
  Qualification:
  
  Identifying and vetting new business opportunities.
• Strategic Account Management & Advocacy:
  Expertise in nurturing long-term partnerships to ensure
• retention and maximize customer lifetime value, while delivering a level of service excellence that
• drives referrals and high Net Promoter Scores (NPS).
• Industry Acumen:
  Deep understanding of the collision repair and automotive segments.
• Public Speaking & Representation:
  Confidently presenting at trade shows and industry events.
• Cross-Functional Collaboration:
  
  Working effectively across internal groups and regions.
• Self-Management:
  The discipline to manage…