Franchise Sales Associate

Choice prioritizes our associate wellbeing by offering a comprehensive benefits program that is both competitive and flexible to help you achieve your wellbeing goals - here are just a few:
* Competitive compensation and benefits, including medical, dental, and vision coverage
* Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
* Financial benefits for retirement and health savings
* Employee recognition programs
* Discounts at Choice hotels worldwide
** About Choice
** Choice Hotels International, Inc. (NYSE: CHH), is one of the largest lodging franchisors in the world. With 7,500 hotels in 45+ countries and territories, we offer a range of high-quality lodging options in the upper upscale, upper midscale, midscale, extended stay, and economy segments. We’re the hotel company for those who choose to bet on themselves — the striver, the dreamer, the entrepreneur — because that’s who we are, too.

At Choice, we are united by the simple belief that tomorrow will be
* even* better than today — for associates, our company, and our franchisees. At our worldwide corporate headquarters in North Bethesda, Maryland, at our technology center in Scottsdale, Arizona, and through our associates around the globe, every voice is heard and every idea is listened to, no matter what area of the company they come from. We are united in supporting the entrepreneurial dreams of our thousands of franchise owners, which propels us forward — giving our work at Choice a purpose larger than our business.
* Our corporate office locations:
*** North Bethesda, MD** — Located at , our worldwide headquarters is less than 15 miles from Washington, D.C., one block away from the North Bethesda Metro station, with easy access to I-495, complimentary parking, electronic charging stations, restaurants and retail.
** Scottsdale, AZ** — Located at the northwest corner of Loop 101, the Scottsdale office is home to our technology, eCommerce and customer service organizations, with easy access to complimentary parking, electronic charging stations, restaurants and retail.
** Minneapolis, MN** — Select roles are based in our Minneapolis office on Highway 394, near the intersection with Highway 100, only five minutes from downtown.
** Field/Remote** — Select roles designated as field/remote will require associates to work from a home office, connecting virtually with Choice team members and leadership on Zoom, with possible required travel depending on the role.
** Choice’s Cultural Values
** Welcome and Respect Everyone | Be Bold | Be Quick | Listen | Be Curious | Show Integrity
** Choice’s Leadership Principles
** Act with Intention | Lead with Authenticity | Grow & Deliver
** Job Summary
** The Franchise Sales Associate is an entry-level, quota‐carrying sales role responsible for learning and executing the full franchise development lifecycle within an assigned Geographical Market Area (GMA). Under the guidance of a Regional Vice President – Coach, this role supports the growth of Choice Hotels’ portfolio by identifying prospects, conducting outreach, evaluating franchise opportunities, and advancing deals through the approval and contracting process.

This position requires extensive travel (up to 75%) and a willingness to relocate as needed. As part of Choice Hotels’ Sales career track, this role builds foundational skills in pipeline development, relationship building, deal qualification, and brand value articulation while partnering with cross‐functional teams to ensure high-quality franchise growth.
** Key Responsibilities
***** Sales Training & Development
**** Participate in structured training on industry fundamentals, Choice tools, brand portfolio knowledge, and the full sales lifecycle, delivered both onsite and via virtual learning.
* Engage in ride‐alongs with Regional Vice Presidents and senior sales team members to observe and practice each stage of the franchise sales process.
* Receive ongoing coaching on prospecting techniques, CRM usage, opportunity qualification, and deal advancement aligned to Sales Level 1–2 expectations.
*** Prospecting &…