Business Development Representative

About the Sales Team at Cova!

The Cova Sales team works to engage prospective and existing customers to drive revenue for the business. We are a fast‑paced and nimble team that must be quick to respond to market changes in an exciting and ever‑evolving industry.

As the Business Development Representative (BDR), you will handle inbound sales inquiries from our award‑winning lead generation program and make both cold and warm outbound calls to potential customers. This high‑activity role could be a great fit for you if you're passionate about the industry and eager to start a career in sales or advance your experience in lead generation or inside sales.

If you’ve got a competitive spirit, are energetic and possess a friendly demeanor, we want to hear from you!

$50,000 - $65,000 USD, plus additional variable compensation.

This is a full‑time position in a hybrid work environment, requiring a minimum of two days per week in the office, with the option to work from home on the remaining days. Training in‑office will be required.

• Make 50+ outbound cold calls daily to potential customers in new markets as we are constantly expanding to new states and territories.
• Engage with new and existing markets, qualifying leads, sharing information about our products and company, and screening prospects.
• Coordinate with Account Executives throughout North America to set appointments and follow up with cannabis retailers to advance their dispensary technology.
• Recontact the Cova database of prospects to advance potential opportunities.
• Field inbound queries and qualify prospects. Provide information, assist in the sales process, and set the wheels in motion for conversions.
• Execute nurture campaigns to engage prospects over time who may be slower to close.
• Identify larger‑scale opportunities and transition them to the Territory or Strategic Account teams.
• Act as an ambassador for Cova, sharing information about the company, products, and organization.
• Meet activity goals for cold calls, client communication, and appointment setting to facilitate future sales.
• Maintain a record of calls through Salesforce CRM, updating all client engagement activities.
• This role may require other responsibilities not listed on an as required basis.

• Experience working with diverse groups, with the ability to adapt to different perspectives, understandings, and needs.
• At least 1+ year previous cold calling or related BDR/sales experience.
• Superior verbal communication skills: ability to call, shifting from inbound to outbound calls; connect, and interact with potential customers all day.
• Aptitude for software principles and understanding of business systems (CRM, Retail, Inventory Mgmt., etc.).
• Proficient in M365 tools.
• Able to work in a fast‑paced environment with strong multi‑tasking abilities.
• Previous experience/knowledge of the Cannabis industry a strong asset.

Note this role may require minimal occasional weekend work to acknowledge incoming leads and some travel may be required (approx.