Sales Support Executive

Who We Are

We Are Africa () is the continent’s hottest gathering of high‑end African travel brands, world‑class buyers, and top international press in an unconventional exhibition format. We Are Africa is far more than an exhibition; it is a gathering of individuals who share a passion for Africa, conservation and for excellence.

• Cape Town
• Hybrid

We are in search of a dynamic, ambitious person to join our team in the Sales Support Executive position. We’re looking for someone whose attention to detail comes naturally, who has an aptitude and passion for systems and processes, who is highly organised, with extensive experience with spreadsheets, who can easily devise systematic processes to increase the efficiency of a project, and who has a cheery disposition when communicating with our amazing clients and suppliers.

It would be advantageous for this person to have an understanding of and passion for the events, exhibitions and tourism industries; efficiency in CRM systems; and previous experience in an administrative or operational role. Knowledge of systems such as Salesforce and Eventsair is desirable.

• Managing all support functions of the sales team
• Streamlining systems, processes, and training programs
• Regional CRM support for the UK HQ CRM team
• Managing exhibitor elements & various deliverables on site, including compiling the master planning document for the show – responsible to cross‑check all data continuously and keep the Head of Sales up to date before and during the show
• Copywriting various elements including sales mailers and content
• Assist sales executives/sales managers in the daily fulfilment of sales administration and updating account details in Salesforce
• Producing and communicating accurate weekly sales reports
• Organise and implement all sales‑related event responsibilities such as stand graphics, floor plans, website listings etc.
• Coordinate all sales support deliverables such as show brochures, exhibitor guides and other show materials & coordinate sales aids & messaging alongside the Marketing team
• Accurately manage the sales database and data in the appointment system ensuring all existing client details and prospects are up to date and ensuring that all data inputted is consistent and totally accurate in line with the show and its terms and conditions
• Assist with show build, monitoring stand build and ad‑hoc duties onsite including registration of delegates
• Assist with sales trip planning locally and abroad for the Sales team

Enjoy a range of benefits, including:
Pension Scheme, Hybrid working arrangement, Health Cash Plan/BUPA coverage, Ongoing Learning & Development opportunities, Bonus Earning Potential, Social Events & Travel Opportunities.

Permanent, with a 4‑day working week. Our hybrid model includes 3 days in the office (located in Claremont, Cape Town), 1 day working from home, and every Friday as a non‑working day as standard.

At This is Beyond, we’re dedicated to fostering an inclusive workplace where diversity is celebrated. We prohibit discrimination and harassment based on factors such as race, colour, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic. We Are Africa is an equal opportunities employer.

Ready to join our team? Explore all our available career opportunities and apply by visiting our careers site at  Connect with our network and discover how you can contribute to our exciting journey!

Sales & Travel Relations – Role:
Sales Executive – Locations:
Cape Town – Remote status:
Hybrid. Workplace, Culture & Diversity:
At This is Beyond, we believe that a diverse team is vital to our success. We are committed to fostering an inclusive workplace where individuals from all backgrounds, experiences, and perspectives are empowered to thrive.