Key Accounts Director

Location:

Home-based with UK travel

Package of £100k+ (including base salary, commission, and car allowance)

Full Time, Permanent

• 25 Days Annual Leave (Pro-Rata for Part-time and Fixed-Term Roles)
• Additional Holiday Purchase
• Hybrid Working
• Life Assurance
• Vitality Private Healthcare
• Subsidised Gym Memberships
• Cycle to Work scheme
• Discount Vouchers and Access to Wellbeing Resources

Mercia Group (part of Wilmington plc) are looking for someone who knows how to build strong, lasting commercial relationships – and how to turn those relationships into meaningful, long‑term revenue. You’ll likely come from an accountancy or professional services background, or have significant experience selling into regulated sectors such as legal services, education or financial services. Either way, you’re experienced in handling complex conversations and applying sound commercial judgement in environments where credibility matters.

You take a considered, consultative approach to sales. You invest time in understanding your clients, use insight to surface real challenges, and shape tailored, value‑led propositions in response. This is predominantly a key account role, with most of your focus on managing, retaining and growing existing relationships, with a smaller element of new business.

If you’re looking to take ownership of a high‑value client portfolio and play a strategic role in Mercia’s continued growth, we’d love to hear from you!

In this role, you’ll take ownership of a portfolio of Mercia’s largest and most strategically important clients and partners. This includes leading accountancy firms, heads of groups and networks, as well as key industry partners such as software providers, training organisations and professional education bodies. You’ll be responsible for maintaining and growing these relationships, taking a proactive approach to account management, spotting opportunities for expansion and ensuring long‑term client retention.

You’ll work closely with the Senior Leadership Team, alongside colleagues in sales and marketing, to support existing partnerships and develop new ones that align with Mercia’s wider growth plans. Staying close to clients’ businesses, you’ll provide insights, anticipate needs, and remain informed about changes in the accountancy industry to understand their impact on your portfolio.

• Drive the growth and retention of revenue across your portfolio.
• Develop and leverage commercial and strategic partnerships to contribute to Mercia’s wider growth strategy.
• Work closely with a designated Client Success Manager to ensure world‑class service for strategic clients and partners.
• Build and maintain strategic B2B partnerships; demonstrate solution‑selling expertise in regulated industries (accountancy, legal services, or education).
• Manage your time and workload efficiently to meet activity targets.
• Line‑manage and support a small team of Key Account Managers.
• Prioritise activity across your portfolio to maximise the potential and long‑term value of each account.
• Negotiate commercially with clients, partners, and procurement teams to achieve mutually beneficial outcomes, consulting legal teams as necessary.
• Build and maintain a pipeline of opportunities that grows year on year.
• Collaborate with the product division on new solutions, pricing, and go‑to‑market materials.
• Support the wider sales team in commercial negotiations, proposals, and client contracting.
• Accurately capture and record client and partner interactions in Salesforce and other systems.
• Convert proposals into successful deals and track performance metrics (conversion rates, pipeline growth, revenue retention/win).
• Log client feedback, requests, and insights with the Product Department.

You will be at the heart of Mercia’s strategic growth, shaping partnerships with some of the biggest names in the accountancy profession while leading a small team and influencing the wider sales strategy.

Managing a high‑value portfolio with multiple stakeholders…