Account Executive - Fresno - Remote Position

Remote Position (Must be willing to live in Fresno, CA)
Who We Are

Latino Media Network (LMN) is a multimedia start-up serving the Latinx community by helping them make sense of the world and their place in it. We inspire, inform and celebrate Latinxs through an audio focused multimedia network, owned and operated by members of our community.

Historic Fundraising by Latina Co-Founder

• LMN has received one of the largest capital raises of a Latina owned & operated start-up in the U.S with over $80MM in capital raised from a diverse set of investors.
• Co-founders and social entrepreneurs, Stephanie Valencia and Jess Morales Rocketto, launched Latino Media Network as a media company serving the HIspanic community, owned by Latinxs for Latinxs.

Unprecedented Launch

• LMN’s first acquisition of 16 radio stations in 8 markets from Univision, has created a unique distribution network (with the potential to reach upwards of two thirds of the US Latino population) to build from.
• Our team will lead and continue to scale the Company into a multimedia content creation and distribution platform.

Inspiring Community-Driven Mission

• LMN’s mission is to help Latinxs make sense of the world and their place in it by inspiring, informing and celebrating Hispanics through an audio focused multimedia network. We embrace cultural pride by telling Latinx stories, addressing community concerns and talking about opportunities for a better future.
• We achieve this by focusing on content creation across a variety of culturally relevant subjects and help our community navigate the ocean of information that exists in our society.

The Power and Reach of Audio

• Audio is the constant companion of the Hispanic consumer. According to Nielsen, radio remains one of the most reliable ways to reach Hispanic consumers, and in particular, Spanish-dominant Hispanics, as they listen to more radio than any other racial or language group. Hispanic audiences just can’t get enough of audio, 98% of U.S. Hispanics were tuning into radio each during  according to Nielsen and Edison Research reported that Latino podcast listeners are up 44% from last year.
• Latino Media Network sees an incredible opportunity in audio, as it is an effective medium to reach the Hispanic demographic. Ethnic media is a powerful, trusted presence in our communities, and its influence is only growing in the Hispanic community. In 2020, causes and organizations spent millions of dollars to engage and turnout Hispanics through radio advertising, but Hispanic audiences are also being targeted and persuaded by misinformation at alarming rates.

Latino Media Network is seeking a seasoned multimedia executive and business developer who is also savvy with Social media and digital to identify, develop and cultivate qualified new business clients, generate revenue and drive business growth. The successful candidate will be strategic, assertive, self-starter, to go after direct clients and agency accounts in the Fresno, CA market (must live locally). This role is a great opportunity for an account executive who is looking to develop and grow within a rapidly scaling start-up environment.

Reporting to the General Manager, you will be responsible for radio / digital business development through prospecting, cold calling, networking, the use of co-op, and vendor development.

• Prospect, identify potential clients, develop, and expand a new account list
• Generate business development and qualify leads
• Develop and maintain strong relationships with new clients.
• Ability to thrive in autonomous working environment with minimal supervision while maintaining focus and productivity, meeting deadlines, and showing relentless persistence in a competitive marketplace
• Contact and present to clients and agencies, negotiate contracts and monitor collections
• Decide on presentation storyline, positioning, and selling LMN integrated value proposition
• Meet and exceed individual weekly and monthly activity and sales targets and revenue goals
• Attend promotional events and other client networking events
• Work in partnership with support team on pre-sale processes; prepare drafts of…