Specialist II, Sales Development

Overview

Be the Engine Behind Shure’s Dealer Growth and join Shure as our next Sales Development Specialist!

The Sales Development Specialist plays a key role in driving lead generation success across Shure’s dealer channel. In this role, you’ll partner closely with premium authorized partners and dealer networks to ensure they are actively generating, qualifying, and pursuing high‑quality marketing leads.

You’ll act as the bridge between Shure’s sales, marketing, and merchandising teams and our channel partners, helping them understand which programs deliver the strongest leads and providing ongoing feedback to optimize performance. This role directly supports revenue growth, partner engagement, and the overall effectiveness of our marketing-to-sales pipeline.

This position will be remotely based out of the Northern California area. This person must reside in this market.

• Work closely with partner engineers to drive technical awareness, Shure brand building, and serve as an onsite Shure resource. May integrate with local partner teams to be a part of their overall culture.
• Focused on the dealer channel, executes strategic plans to identify, research, evaluate, and prioritize market leads and opportunities to reach potential customers outside of the current Company revenue stream.
• Executes education programs and presentations with Sales Management and Applications Engineering to increase awareness and understanding of the benefits of Company product categories. Supports partner sales team as a technical consultant for customer projects.
• Works closely with business leaders to communicate growth opportunities. Responsible for lead qualification. Identifies “sales-ready” prospects and is responsible for cross‑selling and up‑selling during the tele‑qualification process.
• Anticipates customer needs and overcomes competitive sales objections while positioning products against competition. Delivers prepared sales messaging for Shure products/solutions to move potential customers through the buying process ultimately leading to purchase.
• Partners with supported sales team to schedule calls with prospective customers and ensure timely and effective handoffs.
• Familiar with the Marketing Plan between Shure and dealer partner/channel and work with the Shure Business Leader and Channel Marketing team on execution as directed.
• Performs other duties as assigned

• Bachelor’s degree in business or relevant professional field preferred.
• Minimum 2 years of experience as a sales account professional beyond entry level with a comprehensive technical knowledge of audio visual principles and products.
• Market experience in Music Industry, retail, broadcast, integration, and/or production a plus.
• Demonstrates good judgment. Exercises judgment within defined procedures and practices to determine appropriate action.
• Ability to build productive internal and external working relationships.
• Excellent communication and presentation skills.
• Ability to handle multiple assignments.
• Detail‑oriented, professional, ambitious, well‑organized, and good time management skills.
• Positive attitude, team‑oriented, self‑starter who can work alone and collaboratively to achieve goals.
• Knowledge of CRM‑related applications and marketing automation applications.
• Must be willing to be located in the region or at the location of Shure partner.
• Monthly visits to Niles HQ or other regional Shure offices for training and education.
• Ability to stay current on Shure products, technology, marketplace, and their practical applications, as well as competitive products.

Applicants for this position must be currently authorized to work in the United States on a full‑time basis. Shure will not sponsor applicants for this position for work visas.

Shure’s mission is to be the most trusted audio brand worldwide – and for over a century, our Core Values have aligned us to be just that. Founded in 1925, we are a leading global manufacturer of audio equipment known for quality, reliability, and durability. We engineer microphones, headphones, wireless audio systems, conferencing systems, and more. And quality doesn’t stop at our products.

Our…