National Account Manager
Sutton Coldfield, West Midlands, B73, England, UK
Listed on 2026-02-28
-
Sales
Business Development, Sales Manager -
Business
Business Development
Own a £2.5m Portfolio in the Sprayers & Plant Protection Sector!
Are you a commercially driven National Account Manager with experience in sprayers, fertilizers, plant protection equipment or horticultural products?
This is a rare opportunity to take full ownership of a £2.5 million national retail portfolio within a specialist, technical product category. We are looking for a commercially astute, product-focused National Account Manager who understands the dynamics of agricultural, horticultural, garden care or crop protection markets — and can combine strategic account management with deep product credibility.
This is not a transactional sales role. It’s a standalone, high-impact commercial position with full P&L accountability and strategic marketing input.
The Role – National Account Manager (UK & Ireland)Key Responsibilities:
- Reporting to the Commercial Director, you will be the UK & Ireland lead for a portfolio of specialist spraying equipment, fertilizers and plant protection solutions across 16 national retail accounts.
- Full commercial ownership of a £2.5m portfolio
- Manage and grow national retail and key accounts
- Negotiate annual trading terms, margins, promotional costs and NPD listings
- Drive category management and category development initiatives
- Deliver accurate forecasting
- Shape and coordinate the annual marketing strategy
- Develop senior‑level relationships across buying and category teams
- Analyse promotional ROI and recommend future commercial strategy
- Provide technical and commercial problem‑solving support
- Represent the business at UK and European trade shows
We are specifically seeking candidates with experience in:
- Sprayers (knapsack, compression, pressure or professional application equipment)
- Fertilizers and plant nutrition products
- Plant protection equipment or crop protection categories
- Horticulture, agriculture, garden care or amenity markets
- Minimum 3 years’ experience managing national retail accounts
- Strong commercial negotiation and P&L management experience
- Proven track record delivering revenue growth
- Experience securing NPD listings and managing promotional plans
- Strong understanding of classical category principles
- Excellent forecasting and analytical capability
- Ability to influence stakeholders
- You will be happy with European travel required every 6–8 weeks (2–3 days at a time).
- £48,500 basic salary
- £5,000 annual performance‑related bonus
- Company car or allowance
- 25 days holiday plus bank holidays, increasing with time served
- Life Assurance
- Occupational Health
- EAP Scheme
- Staff discounts
- Social and wellbeing events
- 4 days office‑based / 1 day remote working
If you are a National Account Manager, Key Account Manager, Category Manager or Commercial Manager with experience in sprayers, fertilizers, plant protection equipment, horticulture or agricultural products, this is an outstanding opportunity to take the lead in a specialist and growing sector.
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