Area Sales Manager – Eastern England; home-based

Overview

Area Sales Manager
Area Sales Manager – Eastern England (home-based) - £55,000 + Benefits

The job requires an enthusiastic and commercially driven Area Sales Manager to join its sales team, covering the Eastern England territory. Reporting into the UK Sales Manager, the successful candidate will be responsible for managing sales activities across a network of agricultural machinery dealers. This home-based role requires strong self-management, with responsibility for scheduling, forward planning, forecasting and maintaining optimal dealer stocking levels.

• Manage and develop sales performance across a defined territory of agricultural machinery dealers
• Drive dealer business development through regular call cycles and proactive relationship management
• Maintain appropriate dealer stocking levels through forward planning and accurate forecasting
• React flexibly to seasonal changes and dealership opportunities
• Support demonstrations, installations, and training activities with practical, hands-on input
• Qualify sales enquiries, prepare quotations, and close deals with a resilient, tenacious approach
• Develop long-term commercial success through strong working relationships with key dealer personnel
• Maintain up-to-date knowledge of the UK agricultural machinery market and dealer landscape
• Operate autonomously while managing your own schedule and territory priorities

• Demonstrable commercial success within the agricultural machinery sector
• Experience working within the UK agricultural machinery dealer network or for a manufacturer
• Proven ability to work within budgetary frameworks and consistently achieve or exceed sales targets
• Hands-on, semi-technical experience with the setup and operation of modern agricultural machinery
• Strong interpersonal and communication skills, capable of building long-term professional relationships
• High level of IT literacy, including CRM systems, social media, and modern sales & marketing methods
• Self-motivated with the ability to work independently and manage a territory autonomously
• Strong commercial acumen, including enquiry qualification, quotation preparation, and deal closure

• Solid background in agricultural machinery sales or technical support
• Positive service-oriented approach toward dealer relationships
• Flexible, resilient, and commercially tenacious
• Comfortable working remotely and managing your own workload
• Located in or willing to relocate to Eastern England
• Willingness to travel extensively throughout the territory
• Full, clean UK driving licence

• Competitive remuneration package reflecting the importance of the role
• Working hours:
  
  08:30–17:00, Monday to Friday (1-hour lunch break)
• 25 days annual leave plus statutory bank holidays
• Company car
• Enhanced company pension contributions
• Death in service benefit
• Income protection cover
• Private medical and dental cover
• Employee assistance programme
• Employee benefits platform

to Liam Davis, Senior Delivery Recruitment Consultant,

Keep up-to-date with the latest opportunities from Agricultural Recruitment Specialists® by registering on our website: and following us on Linked In, Instagram, Facebook and Twitter. As a leading and esteemed recruitment agency specialising in the agriculture, food, horticulture, equestrian, animal health and rural sectors, Agricultural Recruitment Specialists® prioritise roles across sales, management, marketing, operations and technical and engineering fields, including international and senior-level positions within our specialised sectors.

Our suite of services encompasses bespoke recruitment solutions, executive search, candidate profiling, knowledge sharing, targeted advertising and comprehensive recruitment support. To discover how we can assist in advancing your career or meeting your recruitment needs, please visit or contact our recruitment team on  or on our international number:  We are renowned for connecting the finest talent throughout the world with the best brands and organisations.