Account-Based Marketing Specialist

Overview

Employer Industry: Healthcare

• Opportunity for career advancement and growth within the organization
• Work remotely from anywhere within the U.S. or from the employer's office in Bethesda, MD
• Health, dental, and vision insurance paid up to 80% for employees, dependents, and domestic partners
• Robust time-off plan including 21 days of PTO in your first year and 12 weeks paid parental leave
• 401(k) with up to 4% match and stock options
• Supportive and inclusive work culture that celebrates diversity

• Research and map out the buying committee in strategic accounts to build detailed persona profiles
• Conduct discovery calls with stakeholders to cultivate leads and align solutions with value-based care offerings
• Develop and execute personalized outreach strategies to generate qualified leads
• Partner with Strategic Marketing to support targeted campaigns and align messaging with account needs
• Maintain accurate records of prospecting and engagement activities on sales and marketing platforms

• Bachelor’s degree in Business, Marketing, Healthcare Administration, or a related field
• At least 6 years of experience in sales, business development, or related roles in the healthcare industry
• Proven track record in leveraging account-based marketing tactics to generate leads within complex sales environments
• Exceptional communication and negotiation skills for building long-term professional relationships
• High level of organization and time management skills

• Strong understanding of healthcare market dynamics and trends, particularly in value-based care models
• Experience with CRM systems like Salesforce and sales cadence software like Outreach
• Proactive and adaptable approach thriving in dynamic market landscapes

#Healthcare #Account Based Marketing  #Remote Work #Career Growth #Diversity And Inclusion

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Our role in this specific opportunity is to connect outstanding candidates with a top-tier employer."