Director of Sales - East Coast Region

United Flow Technologies is a platform established in July 2021 to invest in the municipal and industrial water and wastewater market. UFT has partnered with market leading businesses to create a national provider of process, pump, automation & control, and other equipment solutions. And we’re just getting started making strategic partnerships to provide clean water across the country!

United Flow Technologies is seeking a Director of Sales Performance for the Eastern Region. This role supports multiple representative firms and works closely with Regional Presidents and sales leaders to strengthen seller effectiveness, accelerate onboarding, and improve consistency in sales process execution. A key responsibility is enabling strategic commercial initiatives across the region to support long‑term growth.

The ideal candidate brings strong coaching ability, process discipline, and experience influencing sales teams in technical, multi‑stakeholder environments.

• Provide ongoing coaching through ride‑alongs, joint customer calls, and account reviews.
• Build individualized development plans for sellers.
• Reinforce best practices for both short‑cycle and long‑cycle project selling.

• Support the execution of key commercial initiatives designed to expand market presence, strengthen customer relationships, and increase revenue opportunities.
• Partner with regional leadership to align sales teams with strategic priorities, including market development, customer expansion, and organizational growth initiatives.
• Ensure visibility, communication, and field adoption of assigned commercial priorities.

• Ensure consistent use of the UFT Standard Sales Process across all Eastern rep firms.
• Reinforce required weekly, monthly, and annual sales activities tied to pipeline development, territory planning, and long‑term opportunity management.
• Drive accurate and consistent use of CRM/ERP systems for forecasting, opportunity tracking, and reporting.

• Lead the regional onboarding process for all new sellers.
• Deliver training on UFT product pillars, customer segments, selling behaviors, and Eastern Region market dynamics.
• Track onboarding milestones and continuously improve ramp‑time effectiveness.

• Partner with Regional Presidents and sales managers to evaluate territory structure, customer engagement, and growth opportunities.
• Review pipeline trends, forecast accuracy, and performance analytics to inform decision‑making.
• Share field insights with senior leadership regarding risks, opportunities, and emerging needs.

• Build strong, trust‑based relationships with sellers and managers across the Eastern Region.
• Promote a culture of accountability, collaboration, and continuous improvement.
• Influence without authority across a multi‑company structure.

• 7+ years of sales experience in water/wastewater, industrial equipment, or technical/engineering sales.
• Demonstrated success coaching or leading sales professionals.
• Strong understanding of municipal/industrial procurement and long‑cycle project sales.
• Excellent communication, facilitation, and interpersonal skills.
• Ability to travel regionally 50–70%.
• This is a remote position. Candidates must live in MD/DC Metro, Philadelphia, Charlotte, or Atlanta.

• Experience in a rep‑firm or multi‑company model.
• Background in sales enablement, sales training, or sales operations.
• CRM/ERP proficiency and comfort with sales analytics.
• Experience supporting commercial integration during organizational growth or acquisitions.

• Base Range $120,000-$150,000
• Potential for a yearly performance bonus

We are manufacturers’ representatives, partnering with leading equipment providers to provide world class products, efficient solutions, and valuable services to municipalities and industrial customers across the United States.