Outreach Specialist II

Minimum Qualifications

• Bachelor’s degree required; preferred fields include Marketing, Business Management, Nursing, Social Work, or a related healthcare or business discipline.
• Experience:
  
  Minimum of five years of experience in mental health, substance use treatment, healthcare business development, or medical/pharmaceutical sales.
• Demonstrated success meeting sales or referral growth targets.
• Experience managing complex, relationship-based sales or outreach processes.
• Professional references required.
• This position is assigned an outreach territory covering Gaston County through Hickory and Boone, Western North Carolina, and extending south into the Greenville/Spartanburg, South Carolina region along the I-85 corridor.
• Due to the in-person nature of outreach responsibilities, referral relationship management, and frequent mileage-reimbursed field travel, candidates must reside within a reasonable commuting distance that allows them to reliably conduct weekly in-person visits, respond promptly to referral partners, and travel efficiently throughout the assigned territory.

The Outreach Specialist cultivates strong referral relationships, expands Hope Way’s visibility across key markets, and drives sustainable growth in client referrals. This position educates providers and community partners about Hope Way’s programs, identifies emerging behavioral health needs, supports seamless referral pathways, and leads territory strategies to grow the organization’s impact.

Core competency is demonstrated by the ability to carry out the essential duties and responsibilities of the job. The essential functions include, but are not limited to, the following.

• Primarily Remote - This position is assigned an outreach territory covering Gaston County through Hickory and Boone, Western North Carolina, and extending south into the Greenville/Spartanburg, South Carolina region along the I-85 corridor.
• This position is primarily remote and field-based, with work performed from a home office and in the community. Regular local and regional travel is required. Periodic on-site presence at Hope Way locations is expected for meetings, tours, trainings, and events.
• Responsible for identifying and developing new business opportunities
• Responsible for growing a sustainable pipeline of client referrals through relationship building with service providers and community partners
• Gathering information on current needs and trends within the behavioral health market
• Interacting with referral sources face-to-face, over the phone, and via electronic communication
• Planning and organizing educational events with current and potential service providers
• Expands Hope Way Programs as a thought leader in the industry
• Increases and develops a database of qualified leads from a variety of sources including referrals, telephone canvassing, email, and networking
• Furnishes leads and opportunities, working in collaboration with other departments and programs
• Maintains accurate records of all sales and prospecting activities including sales calls, presentations, and follow-up activities within Salesforce
• Participates and contributes to internal and external events and activities
• Effectively organizes, plans and tracks weekly schedules for referral source contacts
• Conducts face-to-face contact meetings per goals
• Achieves monthly, quarterly and annual referral goals in accordance to established marketing goals
• Represent Hope Way at regional and national conferences