Director of Education; EDU Sales

ABOUT GUIDEBOOK

Guidebook is a simple yet powerful event management software that lets you promote your event, manage registration and create an app in four easy steps with no technical skills required.

Thousands of organizations across the globe use Guidebook to create mobile applications for events, university campus open houses, venue guides, onboarding for associations, corporate training, and so much more. These apps help people stay organized, connect with their peers, and access more information - but it doesn't stop there.

Our mission is to support the people who bring people together - event organizers. Events have never felt more important in building connections and helping shape and change minds in today's fractured world. We are a driven team on a mission to elevate event experiences for everyone - and believe we can accomplish that while highly valuing balance, togetherness, and fun!

We are looking for a strategic and results-oriented Director of Education (EDU) Sales to take the helm of an incredibly successful vertical here s is a critical leadership role with a clear mission : to drive significant revenue growth within our new and existing higher education customer base. Our product market fit and brand recognition are extremely strong in the EDU space, and growth here is central to our future strategy.

This is a hands‑on, 'player‑coach' role with initial heavy attention on playing. You will be responsible for the entire EDU revenue target. Your primary focus will be on direct selling, ruthlessly prioritizing and growing our key accounts, generating referrals, and closing new business opportunities. You will leverage a talented team of sales and customer success professionals, but your main priority will be on revenue generation.

You will be the strategic leader for the EDU vertical, working closely with marketing to shape our go-to-market strategy and with product to ensure our solutions continue to dominate the market. If you are a builder who is passionate about the education sector and has a proven track record of exceeding sales targets, this is the role for you.

This person must be based on the East Coast of the USA and be looking to work remotely. Your manager will be based in London, and the leadership team has members based in California and London, making us a truly global company!

You will be expected to travel to customers and prospect campuses across the USA, as well as attend and exhibit at industry events & trade shows. Likely being on the road 1‑2 times per month.

You have 5+ years of sales experience and a deep understanding of complex sales cycles.

You have 2‑3+ years of specific experience selling into the Higher Education market. You understand the unique challenges and opportunities within this vertical, and ideally carry forward existing relationships with potential buyers.

We believe you are much more likely to succeed if you've sold directly to Admissions and / or Student Affairs teams.

You are a revenue‑driven leader. While direct management experience is not a strict prerequisite, you have a history of leading by example and motivating teams to hit ambitious targets.

You might currently hold a title like Sales Manager, Head of EDU Sales, Director of University Partnerships, or you might be a senior Account Executive ready to take the next step.

You are a strategic thinker who can analyze a portfolio, identify high‑growth opportunities, and build a plan to capture them.

You thrive in a role where you can "own your own business," taking full responsibility for the success and growth of your vertical.

You have experience using Salesforce or another CRM to manage your pipeline and forecast accurately. Ideally you would have experience selling Software‑as‑a‑Service (SaaS).

Dive deep into our existing EDU customer portfolio to understand our strengths and identify the lowest‑hanging fruit for immediate growth and getting us to our goals.

Develop and present a strategic plan for the EDU vertical, outlining your key priorities, go‑to‑market approach, targets and any additional resources needed.

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