Founding Account Executive; Sales

Founding Account Executive

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Mission: Build technology that empowers NHS teams to deliver better care, improve patient outcomes, and reduce operational burden

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Department: Commercial, reporting to Founders / Commercial Leadership

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Salary: £45,000 – £60,000 base (depending on experience) base + commission
🎯 OTE: £90,000 – £115,000 (uncapped commission, ~10%)

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Equity: Equity/options available for the right candidate

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Holiday: 25 days annual leave + UK bank holidays

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Office

Location:

London Bridge, London, UK - we prefer working together in the office, but you’ll have the flexibility to work from home when needed.

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Working Pattern: Full-time preferred; part-time considered

We’re looking for a commercially sharp, tenacious Account Executive to own the full 360° sales cycle at Hippo Labs as we scale our impact across NHS primary care.

You’ll take full ownership of opportunities — from generating and qualifying leads, through discovery, demos, proposals and close, to handover and early account development. You’ll directly with GP practices, PCNs, and system-level stakeholders to help them adopt technology that meaningfully improves patient outcomes and operational efficiency.

This is a high-ownership role in an early-stage company. Beyond closing deals, you’ll help shape how sales works at Hippo — sharpening our messaging, refining our approach, and building a repeatable, high-quality sales motion as we grow. For the right person, there’s clear scope to take on broader commercial leadership over time.

Owning the sales cycle end-to-end
Taking responsibility for opportunities from first conversation through to close, ensuring prospects move forward with clarity, momentum and trust.

Building strong commercial relationships
Engaging GP practices and system stakeholders with empathy and confidence, navigating objections, budget constraints and long sales cycles effectively.

Driving pipeline and execution
Generating and progressing opportunities through outbound activity, inbound leads, partnerships and events, while maintaining a healthy, realistic pipeline in a high-friction environment.

Account growth and long-term value
Working closely with Customer Success to ensure strong handover and early experience, while identifying expansion, renewal and upsell opportunities over time.

Helping build the sales engine
Contributing to sales materials, playbooks and process improvements, and working with the founders to evolve our go-to-market approach as we scale.

Feeding insight back into the business
Bringing customer and market insight into product, pricing and strategic discussions to help Hippo make better decisions as we grow.

• Is an excellent communicator, able to build trust quickly with a range of stakeholders

• Is tenacious, proactive and comfortable chasing leads without constant direction

• Is commercially sharp and confident navigating tight budgets and long sales cycles

• Can talk clearly about a technical product and explain value simply

• Is resilient, target-driven and motivated by KPIs and uncapped commission

• Is highly organised and able to manage their own pipeline effectively

• Is curious and adaptive, including using modern tools and AI to work smarter

• ~2+ years’ experience in a 360 sales or Account Executive role

• Experience in a startup or high-ownership environment

• Some exposure to healthcare or the NHS (helpful but not required)

• Early experience mentoring or managing others (useful as the team grows)

If you don’t meet every criterion but can demonstrate strong judgement, learning ability and drive, we’d still love to hear from you.

The NHS has been a leader in patient care for decades, but its technology has often lagged behind. We’re here to build platforms that empower NHS teams to work more effectively — delivering better outcomes for patients and simplifying their day-to-day tasks.

Hippo Labs is already transforming technology for NHS GP practices. Our Hippo Recaller platform empowers practices to automate proactive care processes so GPs can shift their focus from treatment to prevention. Last year alone, we…