Regional Sales Manager – Grocery; Southwest​/West

Overview

The Regional Sales Manager (RSM) is responsible for driving profitable growth across assigned grocery customers, including H-E-B, Win Co, Bashas’, Whole Foods Market, and other regional and independent retailers. This role owns customer strategy, execution, and relationships, with full accountability for volume, revenue, trade spend effectiveness, and in-market execution. The RSM partners cross-functionally with Marketing, Supply Chain, Finance, and Category Management to deliver customer-specific growth plans aligned with company objectives.

• Own customer relationships and growth strategy for H-E-B, Win Co, Bashas’, Whole Foods Market, and regional/independent grocery accounts
• Develop and execute annual customer plans to deliver volume, revenue, distribution, and share growth
• Lead pricing, assortment, item authorization, and promotional negotiations within company guardrails
• Deliver net sales, volume, and gross margin targets; manage trade spend and promotional ROI
• Drive in-store execution including distribution, shelf placement, displays, and pricing compliance
• Partner cross-functionally with Marketing, Finance, Supply Chain, and Category Management to execute customer plans
• Manage forecasts, order flow, and service levels to ensure strong customer satisfaction
• Leverage market, POS, and syndicated data to identify growth opportunities and competitive risks
• Deliver regular performance recaps, scorecards, and actionable insights
• Manage broker and distributor partners to ensure flawless execution in market

• 5+ years of CPG sales experience, with direct responsibility for grocery accounts
• Proven success managing regional or large grocery customers (H-E-B, Win Co, Bashas’, Whole Foods Market, or similar strongly preferred)
• Background in refrigerated, frozen, or center-store grocery categories

• Bachelor’s degree in Business, Marketing, or related field
• Strong financial acumen with experience managing trade spend and P&L drivers
• Proven ability to influence without authority and lead cross-functional initiatives
• Willingness to travel regularly within assigned region
• Experience with EDLP and limited-assortment retailers
• Familiarity with syndicated data (Nielsen, Circana/IRI) and customer POS insights
• Deep key customer portal and presentation knowledge
• Experience managing broker relationships

• This is a home-based position that must be located in the San Antonio/Austin area.
• Travel 30 - 40%.
• The ability to lift, carry or otherwise move objects of up to 10 pounds is necessary.
• Normally works a regular schedule of hours, however hours may vary depending on the project or assignment.