Hospitality Associate

Platt Vineyard has been producing some of the Coast’s most sought-after Pinot Noir and Chardonnay for over 20 years. Platt Vineyard was established in 2003, and having acquired Platt in 2022, we were able to vinify all of Platt’s production under our own name in 2023. In 2025, we will be able to reveal for the first time the vibrant complexity of this Estate with a full range of Platt Vineyard Pinot Noir and Chardonnay.

Most of our wines are sold directly to consumers with a smaller percentage being sold through distribution and international markets. Our Sales & Hospitality team is focused on giving our customers a luxury experience from initial contact to taking possession of their wines.

Positions

Summary:

We are seeking an enthusiastic, service-oriented Hospitality Associate to join our team at a premium tasting room in Sonoma. As the first point of contact for many guests, this role plays a vital part in delivering an exceptional, welcoming, and educational wine experience. The ideal candidate is polished, professional, and passionate about wine and hospitality. This position is primarily on-site and requires availability on weekends and holidays.

As a sister winery to Outpost, Platt employees may collaborate on Outpost Hospitality initiatives as deemed appropriate, and vice versa with Outpost Hospitality staff.

• Warmly greet guests and set the tone for a high-quality, engaging tasting experience
• Conduct unique tasting experiences for Platt guests, ensuring that all guests enjoy their wine tasting experience and leave with a very high impression
• Deliver personalized service in both private and more casual tasting formats
• Strong storytelling skills, with ability to discuss wine and respond to customer questions as appropriate
• Effectively promote and sell available wine to clientele organically without pressure tactics or quid pro quo arrangements
• Pack orders for on-site sales or pick-ups, restock inventory of wines and required materials
• Contribute to DTC sales
• Assist in concierge role for high touch clients
• Meet monthly sales goals, both in the tasting room and in outbound communications via phone and email
• Accurate and timely customer data capture and order entry
• Always maintain cleanliness and presentation of the tasting room
• Support setup and breakdown of daily service and special events
• Restock wine, merchandise, and tasting materials as needed
• Handle POS and reservation platforms (eCellar) accurately and efficiently
• Participate as needed in pouring at events
• Participate as needed in brand release

• Develop and maintain strong relationships with concierges, other wineries, destination management companies, high-end tour operators, and tour and transportation companies
• Participate in networking events to promote referral business
• Passionate about seeking wine knowledge and can accurately describe wines, winemaking techniques, winery history, appellations, and unique aspects of wine

• Process orders, input appointments, and assist with tracking sales in eCellar
• Ongoing maintenance of customer database
• Communicate with Operations Coordinator to ensure correct and timely deliveries
• General organization and assist with stocking of supplies
• Answer phone calls
• Print sales forms and menus
• Assist with proper stocking / cleaning of tasting room and patio

• 3+ years experience in customer service and/or DTC sales; wine industry preferred
• Must be self-motivated, capable of working independently, and confident in making sound decisions in a dynamic environment
• Strong interpersonal skills and ability to engage guests and effectively communicate
• Strong computer skills
• Experience working with Outlook, Teams and eCellar
• Must be able to lift 50 pounds
• 5 days per week including Friday, Saturday, and Sunday with some additional weekdays. Evenings and Holidays as needed
• Must be 21+ years of age
• Professional demeanor and appearance consistent with a luxury environment

Medical Insurance, Dental/Vision Insurance, 401k Plan, Paid Time Off, Sick Time, Paid Holidays and Flexible Schedule

Type of Work:
Full-Time

Reports To:

Director of Hospitality

Location and

Schedule:

This position is primarily based on site, with limited opportunities for remote work as appropriate. Must be available on weekends and holidays. This position may also be asked to assist with Hospitality initiatives at sister winery, Outpost, in Angwin.