Business Development and Marketing Manager

Business Development and Marketing Manager

Salary: £40,000–£50,000 base + 25% bonus

Location:

London (1 day a month in the Office + client visits)

The Company

People trust people, not ads. Our client is a global powerhouse in social and influencer marketing, helping world-class enterprise brands turn authentic human voices into high-converting assets.

By seamlessly integrating User-Generated Content (UGC) and social advocacy into the e-commerce journey, they do more than just run campaigns. They revolutionise how brands in sectors like FMCG, Electronics, and Beauty build community and trust.

🎯 The Role

This is a sophisticated role for a strategic thinker. As the Business Development and Marketing Manager, you will sit at the intersection of sales enablement and brand strategy. You will act as a consultant to senior stakeholders at some of the world’s most recognised brands, educating them on how to transform their media mix through authenticity.

Key Responsibilities:

* Build and nurture a high-value pipeline within the FMCG, Electronics, and Beauty sectors.

* Lead high-level discovery and presentations that demonstrate the ROI of UGC and social advocacy.

* Negotiate commercial terms and close deals that align deeply with client KPIs.

* Lead outreach campaigns across email, social selling, and networking channels.

* Develop marketing collateral, case studies, and thought leadership content to support sales.

* Deliver presentations and proposals that demonstrate UGC’s impact on engagement and conversion.

* Position influencer and UGC solutions within clients’ marketing strategies.

* Collaborate with internal teams to optimise messaging and share market insights.

* Identify cross-sell and upsell opportunities within existing accounts.

* Use CRM and data-driven insights to improve outreach and conversion.

* Stay ahead of social media trends and educate clients on best practices.

🛠️ Skills & Experience Required

We are looking for a hybrid thinker: someone who understands the strategy behind a marketing campaign and has the commercial drive to close deals. You likely have experience working within a major FMCG/Electronics brand or selling to them.

You will have/be:

* 4+ years in a consultative B2B sales or senior marketing role.

* Deep knowledge of the FMCG, Retail, or Electronics landscape.

* Strong commercial background with in-depth knowledge of CRM, sales enablement, and outreach.

* Proven track record in consultative sales and client relationship management.

* Proactive, ambitious, and confident in opening doors, building relationships, and driving revenue.

* Excellent communication skills with the ability to present complex solutions clearly and persuasively.

* A strong understanding of the Social Media and UGC landscape would be a plus.

* A significant benefit is a curiosity for and ability to leverage AI/LLMs to build workflow automations effectively, enhancing both internal processes and client touchpoints.

What’s on Offer

 * £40,000–£50,000 base + 25% bonus.

* Flexible remote working with monthly London office visits.

* Pension plan and 25 days holiday.

* Work with global brands and cutting-edge marketing solutions.

* Entrepreneurial culture with high autonomy