Senior Director of Business Development, Brand Activation and Events - Remote

Senior Director of Business Development, Brand Activation and Events - Remote

As Spiro continues its growth as part of the GES Collective, we're seeking a Sr. Director, New Business (Sales) to join our Brand Activation & Events (BAE) team. This role is primarily focused on driving proactive sales and prospecting-building relationships, identifying new opportunities, and converting high-value accounts-while also supporting and leading strategic RFP responses for approximately 30% of the role.

The Sr. Director will partner with New Business Development colleagues (SVP, Senior Director of Sales, and the broader New Business team) to uncover, qualify, and close net-new business across a range of industries. They will act as a key connector between prospects and Spiro's cross-functional teams (account, strategy, creative, production) to deliver solutions that meet client goals and exceed revenue targets.

Company Overview

This is Spiro. A strategically-led, creatively-driven, leading global experiential agency. We exist to cultivate powerful brand connections through the channel of experiential. We believe strong global communities are empowered by diversity, inclusion & belonging. Where data-informed creative meets advanced digital solutions, we boldly go where no experience has gone before. As Spiro nauts, we are born storytellers & story makers; fearless dreamers of the  what if;  

and pioneers of innovation in our craft. Together, we launch brands into their experiential orbit through the power of Brand Gravity. Learn more about who we are here.

• Prospecting & Pipeline Growth (Core Focus - 70% of the role)
  • Own and manage a robust prospecting strategy to target and secure blue-chip clients across tech, financial, consumer goods, sports, media/streaming, lifestyle, and retail.
  • Develop and maintain a prime prospect list in Salesforce CRM, ensuring data accuracy and leveraging analytics for prioritization and follow-up.
  • Use  for pipeline organization, pitch coordination, and cross-team project management to keep opportunities moving seamlessly from prospecting through close.
  • Initiate contact, nurture relationships, and conduct regular outreach to build trust and position Spiro as a strategic partner.
  • Travel up to 30% to attend industry events, networking forums, client meetings, and conferences to increase visibility, build relationships, and generate leads. Potential opportunities to speak on panels, moderate sessions, or contribute thought leadership.
• Deliver on FY25 sales targets, with an expectation to drive and convert $5-$7MM in net-new logo revenue.
• Collaboratively set weekly KPI goals with leadership and be accountable for meeting or exceeding them—tracking activities, meetings, opportunities, and pipeline movement.
• Provide accurate sales forecasts in Salesforce, track activity against KPIs, and maintain weekly CRM accuracy.
• Break down annual sales goals into actionable plans and execute with urgency and consistency.
• Understand and monitor the competitive landscape, identifying opportunities to differentiate and improve win rates.
• Proposal & RFP Leadership (≈30% of Role)
  • Collaborate with SME leads and integrated teams to develop strategic, winning responses to inbound RFPs/RFIs and outbound pitch opportunities.
  • Coordinate timelines, task ownership, and resource allocation using  to ensure on-time and high-quality proposal delivery.
  • Organize and direct pitch presentations, ensuring alignment with prospect objectives and decision-making criteria.
• Client Intelligence & Industry Awareness
  • Research and understand the business and marketing challenges of targeted prospects.
  • Stay on top of industry trends, competitor activities, and emerging opportunities in events and brand experiences.
  • Use insights to tailor outreach, proposals, and conversations to resonate with client priorities.

We understand the importance of transferrable skills and a diverse perspective, so if you do not fit all these requirements, we still want to hear from you and encourage you to apply!

• Team player/seller with a positive attitude and mindset to build a "we" vs "I" culture
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